Senior Field Marketing Manager - San Francisco

Matillion•San Francisco, CA

18h•Remote

About The Position

The Senior Field Marketing Manager is responsible for driving regional marketing strategy and execution across the Silicon Valley market, supporting pipeline growth, revenue generation, and ecosystem engagement within a high-growth B2B SaaS environment. Operating at the intersection of marketing and sales, the role partners closely with regional sales leadership to translate commercial priorities into targeted field marketing programmes that deliver measurable business impact. With significant ownership across planning and execution, the role focuses on aligning go-to-market initiatives with local market needs, strengthening customer and prospect engagement, and continuously optimising performance through data, insight, and innovative marketing approaches.

Requirements

3–5 years of experience in B2B marketing, field marketing, events, demand generation, or a related role.
Experience working alongside Sales teams with an understanding of pipeline and revenue-focused marketing.
Hands-on use of AI tools (such as ChatGPT, Claude, Jasper, or similar) to support marketing activities, improve productivity, and generate insights.
Strong communication skills, with the confidence to engage stakeholders across different seniority levels.
Ability to work proactively and independently in a fast-moving, evolving environment.
Familiarity with marketing and CRM platforms such as HubSpot, Salesforce, Marketo, or similar.

Nice To Haves

Experience supporting or running partner or ecosystem marketing initiatives.
Exposure to field marketing programmes, co-marketing activities, or event execution.
Interest in AI-powered marketing technologies, including intent data or account-based marketing platforms.
Demonstrated curiosity, commercial awareness, and a willingness to take ownership and continuously

Responsibilities

Identify, engage, and develop strategic co-marketing relationships with key Silicon Valley ecosystem partners, including ISVs, cloud providers, AI-focused startups, venture capital and private equity firms, accelerators, and founder communities.
Build partnerships that deliver tangible marketing impact through joint events, co-created content, and access to shared audiences.
Own partner relationships end to end, from initial outreach through ongoing activation and long-term engagement.
Develop and maintain a strong network across the Bay Area technology ecosystem to expand market access and create new commercial opportunities.
Plan and deliver co-hosted field marketing initiatives with partners, including executive roundtables, community events, and activations aligned to major industry conferences.
Translate campaign objectives into locally relevant, partner-enabled programmes that effectively reach target buyers.
Execute personalised partner outreach and post-event engagement campaigns using modern marketing technologies and AI tools.
Ensure consistent, high-quality brand presence and meaningful engagement across all partner activities and events.
Leverage AI tools and emerging technologies to research prospective partners, personalise communications, and develop co-marketing assets efficiently and at scale.
Establish and continuously improve AI-supported workflows for partner management, campaign tracking, and performance reporting.
Stay informed on emerging AI capabilities in marketing and introduce practical applications that enhance team effectiveness and outcomes.
Partner closely with Sales and SDR teams to align partner programmes with target accounts, pipeline priorities, and regional growth objectives.
Contribute insights during pipeline and planning discussions, bringing a partnership-focused perspective to revenue opportunities.
Build strong, trusted working relationships with Sales stakeholders to ensure marketing initiatives directly support commercial success.
Monitor and report on key performance indicators, including partner activation, event outcomes, pipeline influence, and sourced opportunities.
Use reporting tools and data insights to evaluate effectiveness, identify opportunities for improvement, and communicate results clearly to stakeholders.
Demonstrate accountability through ongoing learning, experimentation, and optimisation of partnership and marketing activities.