Senior Field Marketing Manager, Enterprise

Zip•San Francisco, CA

32d•$145,000 - $160,000

About The Position

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses. Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend. We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us! Your Role Zip is looking for a Senior Field Marketing Manager to serve as the strategic, tenured partner for our North America Enterprise and Strategic Accounts teams. You will act as the dedicated, Single Source of Truth (SSOT) for your region, fully owning the Go-To-Market (GTM) marketing plan end-to-end. Your primary mission is to generate and support pipeline generation and mature existing accounts, by conceptualizing and executing highly personalized, unique field programs that move Enterprise deals forward. This role requires a data-driven, strategic marketer with a proven track record of aligning with sales to deliver measurable pipeline impact.

Requirements

5+ years of strategic field marketing experience, preferably within Enterprise B2B SaaS or large-scale technology environments.
Proven expertise in developing and executing pipeline maturation focused strategies and campaigns that move high-value deals through the funnel.
Exceptional project management skills and demonstrated ability to own complex budgets and large, multi-faceted event portfolios (from planning to post-event ROI analysis).
A results-driven, metric-driven mindset with experience in building reporting frameworks and using CRM/marketing automation tools (Salesforce, Marketo) to provide transparency on revenue impact.
Strong verbal and written communication skills, capable of leading strategic quarterly business reviews and providing clear, actionable updates to executive sales leadership.
Willingness to travel for events as needed (up to 40%).

Responsibilities

Drive GTM Field Marketing Strategy & Enablement: Act as the strategic point person for the Enterprise sales teams, leading quarterly field planning, understanding segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans.
Own Targeted ABM and Pipeline Programs: Design and execute highly personalized, multi-touch Account-Based Marketing (ABM) programs, focused on accelerating leads and opportunities within top accounts.
Manage High-Impact Event Portfolio: Execute a diversified, high-touch event strategy encompassing hosted events (e.g., executive dinners, roadshows), major third-party trade shows, unique hospitality and experiential campaigns for key prospects, and managing a scaled sales-owned event program.
Measure & Optimize for Pipeline ROI: Establish and maintain region-specific performance dashboards, rigorously tracking program impact on lead flow, pipeline maturation, and closed-won revenue. Partner closely with BDRs and Sales Operations to ensure timely lead actioning and full-funnel visibility.