Senior Field Marketing & Events Manager, North America

Stord•Remote - CA, CA

About The Position

Stord is seeking an energetic and experienced Senior Field Marketing Manager, North America to own the company's regional field marketing initiatives across the US and Canada. This role is crucial for driving brand awareness into pipeline and achieving revenue targets. The ideal candidate is a senior operator who has previously managed a regional marketing program, can work independently, and is accountable for pipeline outcomes. This position requires a fast-paced, rigorous approach to both small-scale hosted dinners and large trade shows. The role involves close collaboration with the global Marketing team (Demand Generation, Brand, Product Marketing) to ensure North American programs are integrated, on-brand, and effective, and will play a key role in shaping Stord's future events and field strategy.

Requirements

7–10 years of field or regional marketing experience in a high-growth B2B SaaS or tech-enabled services environment.
Proven track record of owning and scaling a North America field marketing program, including a portfolio of owned and sponsored events that drove measurable pipeline.
Deep event marketing expertise across trade shows, hosted experiences, executive dinners, and partner activations.
Strong demand generation fundamentals; comfortable owning pipeline goals and working closely with a regional Sales team.
Data-driven mindset; ability to measure, report clearly, and use results to inform investment decisions.
Excellent project management skills; ability to manage multiple programs across multiple markets simultaneously.
Strong communication and collaboration skills; ability to influence without authority and build trust with Sales, Partners, and executive stakeholders.
High ownership mentality; ability to set direction, drive execution, and own outcomes end-to-end.
Commercial Orientation: Understanding that field marketing drives pipeline; staying close to Sales, tracking performance, and accountability to revenue outcomes.
Strategic Agility: Ability to ruthlessly prioritize across a wide portfolio of programs and markets.
Builder's DNA: Ability to bring structure and process to a maturing function and improve programs.
Cross-Functional Influence: Ability to partner effectively with Demand Generation, Brand, Product Marketing, and Sales.
Customer Obsession: Deep understanding of the North America DTC and ecommerce landscape.
4+ years in a field or regional marketing role in North America.
Demonstrated track record of building event and field programs that drive measurable pipeline contribution in a B2B environment.
Experience working closely with a quota-carrying Sales team and owning shared pipeline targets.
Familiarity with HubSpot or Marketo, Salesforce, and modern event management platforms.

Nice To Haves

Prior experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology.

Responsibilities

Own the North America events calendar, including trade shows, sponsored events, hosted dinners, roundtables, Stord Summits, and partner activations.
Identify and prioritize high-ROI event opportunities in key North America markets and verticals, creating a presence that captures attention and drives pipeline.
Manage end-to-end event logistics, including vendor relationships, booth design, staffing, and post-event follow-up and attribution.
Develop and scale Stord's owned event strategy in North America, such as Stord Summits, executive dinners, and brand experiences to foster deep relationships with prospects, customers, and partners.
Partner with the EMEA Field Marketing Manager to share insights, align on global event strategy, and establish a consistent worldwide Stord field presence.
Build and execute regional campaigns across paid, organic, email, and partner channels to generate pipeline for the North America Sales team.
Localize and activate global Demand Generation campaigns in key North America markets and verticals.
Own regional attribution and reporting, clearly communicating performance to Sales and Marketing leadership.
Continuously optimize the North America field marketing mix using data and pipeline signals to prioritize high-impact programs.
Build co-marketing programs with key partners to expand Stord's reach and credibility in the region.
Align co-marketing activities with commercial partnership goals in collaboration with the Partnerships team.
Serve as the primary marketing partner for the North America Sales team, establishing a strong feedback loop between field activities and Sales priorities.
Develop pre- and post-event enablement and follow-up sequences with the Customer Marketing Manager to maximize conversion from field programs.
Surface regional market insights, competitive intelligence, and voice-of-customer signals to the broader Marketing and Product teams.
Support Sales with region-specific content, collateral, and campaign assets that align with North America buyer priorities and language.