Senior Experience Planning & Merchandising Associate Manager

PlayStation Global•San Mateo, CA

11d•$101,700 - $152,500•Hybrid

About The Position

Sony Interactive Entertainment (SIE) is seeking a Senior Experience Planning & Merchandising Associate Manager to join their 'Services Commercial' group, focused on growing PlayStation's subscription services like PlayStation Plus. This role is crucial for maximizing subscriber acquisition and retention by crafting best-in-class customer experiences across PlayStation consoles and the PlayStation App. The team determines what messages customers see, aiming to maximize subscription purchases, tier upgrades, and engagement with service benefits through continuous testing and innovative merchandising. The Senior Associate Manager will bring organization and structure to the planning process, acting as a bridge between cross-functional teams to execute long-term and monthly merchandising plans, prioritize activities, and manage complex customer targeting. Expertise in digital merchandising and commerce is needed to execute campaigns, partner with Content and Engagement teams, and optimize go-to-market processes. The role involves coordinating merchandising across various touchpoints, maintaining evergreen experiences, and adapting plans to changing business needs.

Requirements

3+ years in a similar role with in-depth organizational & planning responsibilities and demonstrable experience of prioritizing activities to drive growth.
Bachelor’s degree or equivalent
Strong project management skills with the ability to juggle competing programs/priorities.
Experience working with project management tools, ideally Wrike (or similar)
Proven record of delivering go-to-market plans for campaigns.
Passionate about delivering the best for our customers and creating exciting and impactful experiences for the communities they represent.
Strong interpersonal skills, with the ability to work collaboratively in global environment.
Experience working cross-functionally across business, creative, and operational teams.
Experience developing and delivering complex programmes in a scaled business.
A systematic, disciplined and logical approach to problem solving.
Comfort in using self-serve analytics tools (such as Tableau, DOMO, and others)

Responsibilities

Support the creation and maintenance of a clear, visually structured Merchandising, Editorial, and Experimentation plan that integrates the priorities of cross-functional teams.
Support the Merchandising team when interacting with the Content, Engagement, Marketing, and other cross-functional teams to ensure that merchandising priorities are properly planned for.
Deliver on existing playbooks and processes to streamline planning and execution of our most common type of support and merchandising activity.
Participate in Experience team weekly stand-ups – working internally to track progress on key initiatives within our calendar, track team actions, coordinate read outs, etc.
Collaborate internally to project manage our merchandising activity through to execution – complete with campaign briefs, review cycles, QA, and post-mortems.
Integrate learnings and recommendations from experimentation into our day-to-day business-as-usual merchandising efforts.
Maintain evergreen merchandising experiences such as content collections to account for changes in catalogue availability, optimized tool usage, and always fresh creative.
Collaborate on Experience campaign performance reports – working with other Experience team members on regular team and Executive reporting.
Support post-mortem evaluations of plans - Working with relevant teams to evaluate activity results, identify operational friction points, and recommend process improvements.
Foster cross-functional collaboration within Services and related teams – achieving visibility and buy-in for the Experience plan at all stages of calendar development and maintenance.
Stay abreast of trends and best practices in digital commerce, merchandising and editorial – highlighting emerging industry trends to bring innovative ideas to the business.