Senior Events Producer – Equities

William Blair•Chicago, IL

About The Position

The Senior Events Producer – Equities will lead and coordinate event strategy, preparation and execution activities for Equities high profile, C-suite, in-person and virtual conferences, and upscale events that support business objectives and drive revenue. Apply best practices throughout all phases of event project management to ensure best in class, memorable and productive client experiences. Ensure effective integration between BMC teams and Equities staff in identifying target clients and audiences, content development, material production and event delivery. Develop tools and processes to facilitate the successful and efficient execution of William Blair marketing events. Identify appropriate performance measures, collect feedback and assess effectiveness of events. Recommend and implement changes or enhancements to workflows, deliverables and event components based on assessment results. Resolve escalated event preparation and execution issues. Responsibilities may include but are not limited to: Lead and coordinate William Blair premier event preparation activities targeted to investors, C-suite, and high-profile clients for the Equities team. Ensure alignment with established project plans. Drive the on-time, successful delivery of all event materials and components. Creative leader with in-depth knowledge of exclusive venues, event themes, bespoke programming, business content and world class speakers; willingness to try new ideas and challenge the status quo; proficient in planning in-person and virtual events. Develop tools and processes to facilitate the efficient execution of William Blair marketing events. Establish workflows for event components such as intake of event information, client profiling, invitation distribution, event material preparation and production, signage, shipping, participant check in and other day of event execution activities. Maintain current knowledge of events marketing and project management best practices and apply them throughout all phases of event preparation and execution. Ensure all event activities are consistent with William Blair marketing strategies and brand image. Review event materials and components for accuracy and quality. Ensure proper review and approvals of content and materials. Identify potential risks that may impede the success of marketing events. Proactively address these risks to avoid problems. Develop contingency plans for dealing with event issues. Serve as a resource for resolving escalated events issues. Report issues that may risk event success to stakeholders. Partner with execution team and other resources toward successful execution of events. Liaise with Client Events Director on strategy and budget for high-profile events. Evaluate the effectiveness of marketing events in achieving desired client experiences and business objectives. Identify appropriate performance measures, collect feedback and assess effectiveness of events. Report analysis findings to management. Recommend and implement changes or enhancements to workflows, deliverables and event components based on assessment results. Ensure all activities are following applicable compliance rules, regulations, policies and procedures. Utilize WRIKE project management tool to organize and track status of deadline driven tasks and activities. Additional responsibilities as requested.

Requirements

Bachelor's Degree in Marketing related field required; Master’s Degree preferred
6-9 years of experience in events marketing required; financial services industry experience preferred
Strong events marketing skills
Strong project management and prioritization skills, including use of project management technology tools
Strong written and verbal communication skills
Strong ability to adapt to changing situations and apply critical thinking to solve issues
Strong presence and ability to build relationships and collaborate cross-functionally
Knowledge of events marketing best practices
Attention to detail and quality
Proficiency in Microsoft Office, Salesforce, Cvent, WRIKE

Responsibilities

Lead and coordinate William Blair premier event preparation activities targeted to investors, C-suite, and high-profile clients for the Equities team.
Ensure alignment with established project plans.
Drive the on-time, successful delivery of all event materials and components.
Creative leader with in-depth knowledge of exclusive venues, event themes, bespoke programming, business content and world class speakers; willingness to try new ideas and challenge the status quo; proficient in planning in-person and virtual events.
Develop tools and processes to facilitate the efficient execution of William Blair marketing events.
Establish workflows for event components such as intake of event information, client profiling, invitation distribution, event material preparation and production, signage, shipping, participant check in and other day of event execution activities.
Maintain current knowledge of events marketing and project management best practices and apply them throughout all phases of event preparation and execution.
Ensure all event activities are consistent with William Blair marketing strategies and brand image.
Review event materials and components for accuracy and quality.
Ensure proper review and approvals of content and materials.
Identify potential risks that may impede the success of marketing events.
Proactively address these risks to avoid problems.
Develop contingency plans for dealing with event issues.
Serve as a resource for resolving escalated events issues.
Report issues that may risk event success to stakeholders.
Partner with execution team and other resources toward successful execution of events.
Liaise with Client Events Director on strategy and budget for high-profile events.
Evaluate the effectiveness of marketing events in achieving desired client experiences and business objectives.
Identify appropriate performance measures, collect feedback and assess effectiveness of events.
Report analysis findings to management.
Recommend and implement changes or enhancements to workflows, deliverables and event components based on assessment results.
Ensure all activities are following applicable compliance rules, regulations, policies and procedures.
Utilize WRIKE project management tool to organize and track status of deadline driven tasks and activities.
Additional responsibilities as requested.