Senior Events Marketing Manager (AMER)

Snyk • Boston, MA

9d

About The Position

Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud. Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking. It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world.

Requirements

• B2B Tech Expertise: 5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry.
• Regional Mastery: A proven track record of managing diverse events across North America and LATAM, including proprietary and large-scale trade shows.
• Technical Proficiency: Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot.
• Operational Excellence: Strong vendor management skills and the ability to manage complex logistics (shipping, drayage, and site contracts) without breaking a sweat.
• Communication Skills: Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels.
• Willingness to Travel: Ability to travel up to 30% within the region to ensure on-site success.

Nice To Haves

• Are Multilingual: Proficiency in Spanish or Portuguese to better support our LATAM market is a major plus.
• Are Data-Driven: You love diving into Looker dashboards to find the "why" behind event performance.
• Have a Sense of Humor: We take our mission seriously, but not ourselves—bringing a positive, collaborative energy to the team is essential.
• Can Keep a Room Awake: You know how to build presentations and experiences that capture attention and keep people talking.

Responsibilities

• Lead Regional Strategy: Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement.
• Drive Sales Enablement: Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline.
• Own End-to-End Execution: Manage the full event lifecycle—from site selection and contract negotiation to on-site staff management and post-event follow-up—with an "on-time, on-strategy, on-budget" mentality.
• Integrate Demand Generation: Deploy 360° digital and social tactics to drive buyer engagement and ensure event activity is seamlessly integrated with ABM and broader outbound campaign strategies.
• Scale with "Event in a Box": Own the localization and deployment of the Snyk "event in a box" framework, enabling field teams to execute high-quality, independent activations at scale.
• Collaborate with Partners: Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives.
• Manage Performance: Maintain meticulous tracking of a multi-million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence.

Benefits

• Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
• Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
• Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
• Health benefits, employee assistance plans, and annual wellness allowance
• Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed