Senior Events Manager

POP MART•LA Office, CA

2d•$110,000 - $140,000•Onsite

About The Position

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world. POP MART is seeking an experienced and entrepreneurial Senior Manager, Events to build and lead our U.S. Events function during an exciting period of rapid growth. This is a rare opportunity to create a department from the ground up. You will define the strategy, processes, vendor partnerships, and operational framework that will support flagship store openings, IP launches, pop-up experiences, exhibitions, community events, and national brand activations across the United States. The ideal candidate is both a strategic leader and an exceptional operator, someone who enjoys building scalable programs while remaining hands-on in execution. You thrive in fast-paced environments, embrace ambiguity, and can transform creative concepts into highly organized, measurable business outcomes. As the company continues to expand, this role will play a critical part in establishing POP MART as the premier experiential retail brand in North America.

Requirements

Bachelor’s degree in marketing, Event Management, Business, Communications, Hospitality, or a related field, or equivalent professional experience.
7+ years of experience leading retail events, experiential marketing, brand activations, or large-scale event operations.
Proven experience building, scaling, or transforming an events function or program.
Demonstrated success managing multi-location retail activations or national event programs.
Strong project management skills with the ability to manage multiple priorities simultaneously.
Experience managing event budgets, negotiating vendor contracts, and overseeing external partners.
Excellent communication, organizational, and leadership skills.
Comfortable working in a fast-paced, high-growth environment with evolving priorities.
Willingness to travel domestically as business needs require.
Thinks like a builder and enjoys creating new functions from the ground up.
Balances strategic planning with hands-on execution.
Takes ownership, drives accountability, and embraces continuous improvement.
Adapts quickly and is comfortable navigating ambiguity.
Builds trusted relationships across cross-functional teams.
Brings creativity while maintaining operational discipline and measurable results.
Thrives in a collaborative, global, and multicultural environment

Responsibilities

Build the U.S. Events Function: Develop and execute POP MART's U.S. events strategy aligned with retail, marketing, and business objectives. Establish scalable frameworks for event planning, approvals, budgeting, vendor management, and execution. Define event categories and standards for flagship openings, pop-up stores, exhibitions, IP launches, community events, and special brand activations. Create annual event roadmaps, planning calendars, and operational playbooks.
Lead Event Execution: Own end-to-end planning and execution of retail grand openings, experiential activations, pop-up events, exhibitions, and promotional campaigns. Oversee project timelines, production schedules, logistics, staffing, and on-site execution. Manage external agencies, production companies, creative partners, contractors, and event vendors. Ensure every event delivers exceptional customer experience while reinforcing the POP MART brand.
Drive Operational Excellence: Develop standardized project management tools, workflows, and reporting processes. Build and manage event budgets while maintaining cost controls and financial accountability. Establish vendor partnerships across multiple U.S. regions to support rapid expansion. Ensure compliance with local regulations, venue requirements, mall policies, permitting, and safety standards. Develop reporting that measures event performance, attendance, customer engagement, sales impact, and ROI.
Collaborate Across the Business: Partner closely with Retail Operations, Marketing, Visual Merchandising, Store Development, Facilities, and global headquarters. Translate global brand initiatives into locally relevant and operationally successful experiences. Support store teams with event planning guidance, operational standards, and execution training. Serve as the primary point of contact for cross-functional event planning and execution.
Build for the Future: Evaluate organizational needs as the events function grows. Recruit, mentor, and develop future event team members. Foster a culture of accountability, innovation, collaboration, and continuous improvement.