Senior Event Producer

Oatly AB•Village of Highland Falls, NY

98d

About The Position

Oatly’s Oatly Department of Mind Control (ODMC) is seeking a Senior Event Producer to join its Experiential Team in North America. This role turns event concepts into tangible experiences, with a primary focus on the physical build, logistics, and production of trade shows, sampling activities, and other brand activations. The position combines creative work, planning, logistics, and hands-on execution, including travel for event setup, execution, and dismantling. Approximately 50 domestic travel days per year are expected, with most travel including weekends. Qualified candidates must reside in New York City or the NYC metro area. The Senior Event Producer leads event strategy and project plans, oversees budgets and suppliers, coordinates agencies and exhibitor houses, and ensures activations align with brand and creative goals. The role also supports mobile tours, pop-ups, headquarters needs, and other experiential projects, and identifies opportunities for distinctive brand activations across teams. Oatly describes its core values as sustainability, health, and transparency, and says it aims to help people live healthier lives while reducing the impact on the planet’s resources and changing the food system for the better. The company offers flexible vacation, benefits including pet insurance, paid volunteer days, free oatmilk, and a collaborative workplace. The good-faith estimate for base salary is $110,000; compensation may also include bonus, commission, or equity as applicable.

Requirements

At least 5 years of documented experience in the trade industry or other event execution roles, with practical knowledge of event logistics and physical builds.
Ability to source cultural partners and/or vendors to identify unique opportunities.
Ability to transition seamlessly between office planning and on-site execution.
Print production knowledge, including ordering marketing materials, signage, merchandise, and other event assets.
Must reside in New York City or the NYC metro area.
Willingness to travel approximately 50 domestic days per year; most travel includes weekends.

Nice To Haves

Working knowledge of Monday, Bynder, and Google Suite.
Experience working in CPG and understanding organizational structures and how activations support broader business initiatives.
Connection to Oatly’s mission of health, sustainability, and transparency.
Self-starter who embraces individual accountability and ownership.
Entrepreneurial spirit and comfort with ambiguity in a growing brand.
Enjoys sharing their personality and talents with coworkers.

Responsibilities

Lead end-to-end event strategy, aligning events with brand and creative goals.
Manage large-scale budgets, negotiate with suppliers, and ensure accurate inventory tracking.
Serve as the key contact for agencies and exhibitor houses, providing updates and executional milestones.
Identify opportunities for cross-functional brand activations that are purposeful, distinctive, and best-in-class.
Develop and track long- and short-term plans for each project.
Oversee aesthetics and functionality during physical builds to ensure alignment with the overall plan.
Identify, hire, and train on-site support when needed, including local Brand Ambassadors, Mixologists, and other professionals.
Plan logistics and provide on-site support for mobile tours, pop-ups, headquarters support, and other experiential needs.
Collaborate with event management and address potential problems as they arise.
Manage individual budgets in coordination with the manager to stay within targets.
Coordinate teams involved in projects to support synergy, collaboration, and connectivity.
Measure project performance and identify areas for improvement.
Travel for event setup, execution, and dismantling.
Order marketing materials, signage, merchandise, and other event assets.