Senior Event Marketing Manager

Fidelity Investments•Boston, MA

51d•$85,000 - $171,000•Hybrid

About The Position

Saifr, a Fidelity Labs company, is seeking a purpose-driven and results-oriented Senior Manager of Event Marketing to design and execute a portfolio of high-impact programs and experiences that drive awareness and accelerate demand generation. This role will define and optimize our event marketing program to engage target prospects and strengthen Saifr's position in the market. You'll orchestrate how events are structured, promoted, and measured to deliver seamless, engaging, and conversion-focused experiences. Working closely with cross-functional teams and external partners, you'll ensure every event aligns with audience needs and business goals while continually analyzing performance to maximize ROI.

Requirements

6-10+ years of experience in event strategy, planning and/or execution, ideally within B2B SaaS tech/start-up.
Track record of successfully managing highly-visible projects and complex workloads that results in delivering, accelerating and growing B2B sales pipeline
A startup mentality, customer-first focus with a strong bias to action, and ability to flex in a fast-paced, highly-collaborative environment
Proven project management experience with superior organization and operational skills
Experience with management of budgets, vendors and on-site staff
Experience analyzing and interpreting data to make business recommendations
Ability to travel 10-15% to offsite events
Must be able to lift up to 40 lbs and stand for long periods during event setup, execution, and breakdown.
Must work onsite as assigned (currently every other week, all 5 days) and as needed during non-assigned weeks (usually 1 day/week to support packing, shipping, and receiving needs)Bachelor's degree or equivalent experience required. Marketing, communications or business-related field is a plus.

Nice To Haves

Familiarity with event tech platforms (ON24, Cvent, etc.) and marketing automation/CRM (HubSpot, Marketo, Salesforce, etc)

Responsibilities

Partner with the Head of Marketing to shape event strategy that supports overall business objectives.
Contribute insights and recommendations to the annual event calendar, ensuring alignment with marketing and sales priorities.
Research and evaluate event opportunities (industry conferences, trade shows, proprietary events, speaking opportunities) to inform strategic decisions and to support vertical and geographic expansion.
Manage end-to-end event delivery, including venue selection, vendor coordination, contract negotiation, and on-site execution.
Oversee attendee registration, communications, and experience design for in-person, virtual, and hybrid formats.
Ensure seamless execution under tight timelines and dynamic conditions.
Align event programs with demand generation goals to drive qualified leads and measurable pipeline growth.
Partner with sales and marketing teams to ensure event follow-up processes convert leads into opportunities.
Develop strategies to maximize attendee engagement and conversion throughout the event lifecycle.
Plan and execute internal events such as all-hands meetings, team offsites, and Fidelity Labs employee engagement activities.
Manage logistics, communications, and experience design for internal gatherings that foster connection and alignment.
Track and manage event budgets, ensuring cost efficiency and accurate reporting.
Source, negotiate, and maintain strong relationships with vendors, agencies, and event technology providers.
Responsible for branded merchandise inventory management and fulfillment.
Oversee procurement processes for marketing team, ensuring compliance with company policies and timely approvals.
Define KPIs and measure event success, including pipeline contribution, lead quality, and attendee engagement.
Analyze data and provide actionable insights to improve future event outcomes and ROI.
Drive post-event follow-up processes to accelerate lead conversion.

Benefits

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume