Event Marketing Manager

Human Interest

4d • $100,000 - $110,000

About The Position

As Human Interest prepares for its next phase of significant growth and public company readiness, we're seeking an Event Marketing Manager to own and drive events at Human Interest. You will be responsible for 20-25 channel (HCM, Payroll, SBO, Advisor, Accountants, Benefits Brokers, etc.) and prospect (Franchise, HR, etc.) events /quarter. You’ll also be responsible for helping our field-based partner account managers with some of their event planning. Expect to be hands-on, ready to roll up your sleeves, and do a lot of admin work (event planning is hard). Given our rapid pace, you'll also need to be comfortable with speed and constant change (i.e., 24,791 mph) while achieving successful, high quality outcomes. About the team The events marketing team is responsible for planning and executing events for the entire company. The majority of events are partner events, along with industry events and some internal events. There are ~150 events/year and growing.

Requirements

• 5+ years of relevant experience (event marketing, field marketing, project management)
• Proven experience carrying out concurrent event program efforts, including event planning & reporting
• Experience working in a fast-paced, high growth software company where change is a constant – with a bias towards being proactive and self-directed
• Self-starter, ability to lead innovative, entrepreneurial efforts and drive for excellence
• Extreme attention to detail and highly organized
• Outstanding written and verbal communication skills
• Able to function independently, as well as collaboratively with other team members
• Familiarity with Smartsheet a plus

Nice To Haves

• Completion of CMP certification

Responsibilities

• Plan, manage and execute internal and external high-profile events including Revenue Kickoff and President’s Club.
• Own end-to-end event logistics, comms, and post-event reporting for assigned events.
• Work in partnership with the brand/content/marketing team to have consistent messaging and positioning to maximize your contributions while supporting cross-functional initiatives.
• Collaborate closely with other marketing team members and sales/partnerships on program strategy, target setting, activations and outreach — but ultimately you are in the driver’s seat and own the outcomes of the event.
• Regularly evaluate event outcomes and successes, share learnings, and optimize and adjust plans based on those learnings.
• Research event opportunities based on objectives, target audiences, and industries, and make proactive recommendations for adjustments to our strategy— this is across industry, channel and internal.
• Own the budget for assigned events, handle contract negotiation, vendor sourcing, online swag portal & invoicing for events and sponsorships. Assist in the facilitation of contracts and invoices through the company’s procurement portal.
• Be creative and unique by testing different event formats to help engage our internal team, partners, and prospects while developing success metrics to ensure positive ROI.
• Actively contribute to improving systems and processes to support the ongoing success of the department.
• Act as mentor and assist with training of junior team members.
• Strategic planning, setting OKRs, and socializing new programs for events and swag.
• Event planning for team offsites, partner promotions, or incentive trips.
• Measurement and reporting, including setting targets, monitoring performance, and sharing pre-and-post-event reports.

Benefits

• A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
• Top-of-the-line health plans, as well as dental and vision insurance
• Competitive time off and parental leave
• Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
• Lyra: Enhanced Mental Health Support for Employees and dependents
• Carrot: Fertility healthcare and family forming benefits
• Candidly: Student loan resource to help you and your family plan, borrow, and repay student debt
• Monthly work-from-home stipend; quarterly lifestyle stipend
• Engaging team-building experiences, ranging from virtual social events to team offsites, promoting collaboration and camaraderie.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees