Senior Event & Field Marketing Manager

Netcraft•Lehi, UT

10d

About The Position

Netcraft is seeking an experienced and highly motivated Senior Event & Field Marketing Manager to lead and scale its event and field marketing program. This role is crucial for driving pipeline growth, increasing brand awareness, and creating memorable customer experiences through a mix of industry events, executive programs, and targeted field marketing initiatives. The successful candidate will help scale and streamline the existing program to generate pipeline and drive brand awareness with prospects and customers. Reporting to the Head of Demand Generation, this individual will collaborate closely with internal teams and external partners to coordinate logistics, drive communications strategies, and report on impact. This is an opportunity to build and shape a growing field marketing program within a leading cybercrime company, with significant ownership, influence on go-to-market strategy, direct partnership with commercial leadership, and the ability to see the measurable impact of their work on pipeline and revenue.

Requirements

5+ years of experience in event marketing or field marketing, ideally within cybersecurity, B2B SaaS, or technology industries.
Proven track record of planning and executing field events, trade shows, and activities that drive measurable pipeline and revenue impact.
Strong project management and organizational skills, with the ability to manage multiple events, stakeholders, and priorities simultaneously.
Experience collaborating closely with Sales teams to align on goals, co-develop strategies, and ensure seamless handoff and follow-up on leads.
Demonstrated ability to own and manage budgets, allocate spend strategically, and track ROI on marketing investments.
Strong analytical skills and comfort with marketing tools (e.g., CRM, marketing automation, event platforms) to track, measure, and report on performance.
Excellent communication and presentation skills with the ability to influence and align stakeholders.
Creative and strategic thinker who knows how to identify the right events and opportunities to maximize impact in target markets.
Willingness to travel for events and field activations as needed.
Self-starter with a bias for action and problem-solving, able to thrive in a fast-paced, high-growth environment.
Passion for Netcraft's mission to protect the world from cybercrime, with an eagerness to contribute to a high-impact, purpose-driven team.

Responsibilities

Own coordination between Marketing and Commercial teams to align on event goals, messaging, pre-event outreach, and follow-up strategies that drive pipeline and revenue.
Develop and execute an event and field marketing strategy that generates measurable pipeline, accelerates opportunities, and strengthens customer relationships.
Host and manage Netcraft's field marketing strategy, including regional events and activations designed for high-priority target accounts that accelerate relationships and pipeline.
Manage all event logistics end-to-end, including vendor coordination, booth design, promotional materials, shipping, travel, and on-site execution when needed.
Partner with the Director of Demand Generation to own and manage the event and field marketing budget, making strategic investment decisions and ensuring spend is optimized for maximum ROI.
Track, measure, and report event performance, including lead generation, pipeline impact, attendee engagement, and ROI metrics, providing actionable insights to stakeholders.
Partner closely with Sales before, during, and after every event to maximize meetings, pipeline creation, opportunity progression, and measurable business outcomes.
Collaborate cross-functionally with Product Marketing, Digital, Content, and Design teams to deliver cohesive campaigns that support events.
Identify new opportunities and partnerships to expand Netcraft's presence in key markets and industries.
Continuously improve processes by developing scalable playbooks for repeatable event success.