Senior Event Associate

Greystone•New York, NY

10d•$110,000 - $120,000•Onsite

About The Position

Greystone is seeking a Senior Event Associate to join their Corporate Marketing Team in their New York City office. This role contributes to the overall marketing strategy by analyzing market impact and identifying event opportunities. The associate will partner on strategic, multi-channel B2B event campaigns, ensuring alignment with business objectives, positive ROI, and a consistent brand experience. They will execute large-scale industry conference sponsorships, manage key event elements, and serve as the primary point of contact for internal and client-facing events, providing full-service logistical support. The role also involves leading negotiations with event suppliers and venues, managing event communications, and developing impactful attendee experiences.

Requirements

Minimum of 5–8 years of event management experience in a fast-paced corporate environment required
Experience working with C-level executives, translating goals and objectives into impactful attendee experiences
Ability to independently develop and execute event strategies aligned with business objectives and brand positioning
Experience reviewing and editing sponsorship, hotel, and supplier contracts, including drafting new terms as needed
Proven ability to mitigate financial risk during vendor sourcing and proactively identify and address potential risks (e.g., room block attrition)
Proficiency in event technology platforms, including web conferencing/broadcast tools, Salesforce, Cvent, and Jifflenow
Thrives in high-pressure environments, with strong problem-solving skills and the ability to manage last-minute requests with resourcefulness and efficiency
Strong written and verbal communication skills, with the ability to interpret and apply brand messaging to enhance value proposition
Collaborative team player with a positive attitude, eagerness to learn, and willingness to support team needs as required

Nice To Haves

CMP certification preferred

Responsibilities

Contributes to the development of the overall marketing strategy by analyzing Greystone’s market impact and identifying event opportunities that reach target audiences and drive measurable results.
Partners on strategic, multi-channel B2B event campaigns with Marketing Team peers, ensuring alignment with business objectives, positive ROI, and a consistent, integrated Greystone brand experience.
Executes large-scale industry conference sponsorships where Greystone has a significant brand presence, owning key event elements (e.g., room block management, conference registrations, meeting room buildout).
Serves as the primary point of contact for stakeholders and vendors across internal and client-facing events, delivering full-service logistical support throughout planning, on-site execution, and post-event follow-up.
Leads negotiations with event suppliers and venues, managing cost, terms and conditions, and scope of work.
Manages event communications for internal and client-facing events, including invitations, sponsorship collateral, agendas, travel logistics, executive briefing materials, attendee bios, and internal event communications.