Senior Email Marketing Specialist (Cox Business)

Cox Communications • Atlanta, GA

25d • Hybrid

About The Position

The Senior Email Marketing Specialist serves as a key contributor within the Marketing organization, responsible for the hands-on execution of complex, multi-touch email campaigns. This role ensures campaigns are built, deployed, and optimized according to strategy for both prospective and current customers. This individual plays a critical role in customizing and validating campaign content, ensuring accuracy, and driving performance improvements through data-driven recommendations. The Senior Email Marketing Specialist reports directly to the Senior Email Marketing Manager.

Requirements

• Minimum Bachelor’s degree in a related discipline and 4 years’ experience in a related field.
• Strong knowledge of HTML coding and experience deploying email campaigns within a multi-channel marketing platform (e.g., Adobe Campaign, Salesforce Marketing Cloud)
• Strong proficiency with Microsoft Office applications, including Word, Excel, and PowerPoint
• Demonstrated project management skills with the ability to manage multiple priorities and deadlines
• Expertise in an email automation platform (e.g., Pardot, Marketo, Eloqua)
• Experience leveraging dynamic content and building emails using HTML/CSS without reliance on WYSIWYG editors
• Proven email campaign execution experience with the ability to multitask and operate in a fast-paced environment
• Strong interpersonal, leadership, presentation, and stakeholder management skills, with the ability to collaborate effectively across teams
• Must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.

Nice To Haves

• Experience leveraging dynamic content within email marketing programs
• Knowledge of Salesforce marketing applications, including Marketing Cloud
• Familiarity with Salesforce CRM platforms
• Ability to work independently while managing multiple campaigns, competing priorities, and deadlines
• Experience within the telecommunications industry

Responsibilities

• Execute email campaigns and communications within established timelines, including national and local acquisition campaigns, product notifications, customer communications, and special projects
• Customize, tailor, and edit email creative, ensuring content accuracy and alignment with campaign strategy
• Provide hands-on HTML support to build, edit, and troubleshoot email templates and HTML/CSS code
• Leverage dynamic content capabilities within email programs to create personalized, targeted messaging that improves engagement and overall campaign performance
• Influence and contribute to the direction of the email marketing program, including template design, personalization strategies, content development, and mobile optimization
• Manage and prioritize a high volume of email campaigns with strong project management discipline, ensuring deadlines are consistently met
• Execute multi-channel campaigns within marketing platforms, including email, direct mail, SMS, and digital channels
• Provide input on process improvements, campaign strategies, promotions, and A/B testing opportunities
• Monitor email performance and channel KPIs, identifying trends and making recommendations to optimize campaign effectiveness
• Serve as a liaison with external vendors and internal cross-functional partners to ensure seamless execution
• Review campaign counts, targeting, and performance metrics to validate accuracy and proactively identify issues
• Proofread all messaging and manage templates, graphics, and seed lists to ensure quality and consistency
• Perform final quality assurance checks on creative, targeting, and list selection to ensure campaigns meet approved guidelines and are delivered on time

Benefits

• The flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations
• Seven paid holidays throughout the calendar year
• Up to 160 hours of paid wellness annually for their own wellness or that of family members
• Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave
• Health care insurance (medical, dental, vision)
• Retirement planning (401(k))
• Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior