Senior Email Marketing Manager

Ruby Labs

13h•Remote

About The Position

Ruby Labs is seeking a hands-on Senior Email Marketing Manager to lead and expand their email marketing program for a rapidly growing online social sweepstakes casino platform. The role involves managing a large, segmented user base, executing daily broadcast campaigns, and optimizing conversion rates through data-driven testing using Customer.io. This is a high-ownership position requiring prior experience in the online casino/gaming industry to ensure immediate impact.

Requirements

Fluent English
Minimum 2 years of recent, hands-on experience with Customer.io
Minimum 3 years of experience working specifically in email marketing for online casino / iGaming / social casino brands
Experience working with an email database with 10M+ contacts, including hygiene, and deliverability management at scale
Demonstrated experience building and managing deep user segmentation (10–15+ live segments simultaneously, e.g., by VIP tier, deposit status, lifecycle stage)
Experience running daily email broadcasts to a fully segmented database (not just occasional campaigns)
Strong understanding of casino/gaming lifecycle marketing: FTD (first-time deposit) conversion, VIP tiering, re-engagement, and expiring/time-sensitive offers
Experience coordinating email with other channels (push, SMS, in-app) as part of a unified promo calendar
Experience setting up A/B tests for subject lines, send times, and offer creatives

Responsibilities

Own the end-to-end email marketing strategy and execution
Manage promo plan with the emails and offers being sent out on a daily/weekly basis
Secure 0 days of downtime with the email broadcasting
Grow email database almost from the ground zero toward 10M+ contacts, and manage it at that scale — including acquisition, deliverability, list hygiene, and compliance
Build and maintain deep audience segmentation (10–15+ segments) based on lifecycle stage, deposit status (FTD/no FTD), VIP tier (Bronze, Silver, Gold, Emerald, Diamond, etc.), and behavioral signals
Plan and launch daily broadcast campaigns across the entire segmented database — including time-sensitive/expiring offers
Coordinate closely with design/creative to ensure offer emails are on-brand, visually consistent, and shipped on a daily/weekly cadence
Maintain detailed logs and reporting of every broadcast sent (open rate, click rate, conversion, revenue per segment)
Analyze campaign performance weekly, generate hypotheses, and continuously test subject lines, offers, send times, and segment logic to improve conversion rate
Work cross-functionally with product, CRM/lifecycle, design, and community management to align email with pushes, SMS, and other channels
Present weekly performance reviews and improvement plans to leadership