Senior Email Marketing Manager (all genders)

Contabo

1d•Hybrid

About The Position

We are looking for a full-time, permanent Senior Email Marketing Manager based in Germany to start as soon as possible. We live remote-first, but you have the freedom to choose whether you want to work hybrid or completely on-site due to your proximity to one of our locations. A subject line that stops a developer mid-scroll, an onboarding sequence that actually teaches something, a campaign that earns a click because it's worth clicking. That's the standard this role is built around. Email is often the first touch point for a customer with the brand. Our audience is technical, fast-reading and allergic to vague claims. Getting through to them takes craft, editorial instinct and a deep understanding of what they actually care about. That's the creative challenge of this role. Data is your tool and not your deliverable. You use it to sharpen creative decisions and to know which angle landed, which subject line fell flat and why. These insights feed your next idea. Content planning is equally part of the job! You are the owner of the editorial calendar. You make deliberate calls about when to push commercially and when to deliver value without an agenda. Too much promotion erodes the list and too little leaves revenue on the table. You make those calls with data and judgment, not by committee. Execution is where a lot of your time goes. You build and manage automated workflows: welcome sequences, lifecycle triggers, upsell flows, re-engagement campaigns. You develop segmentation logic and dynamic list management across the full customer lifecycle. You collaborate with designers on HTML/CSS templates that render correctly across every client. Also, you design A/B and multivariate tests with real hypotheses on subject lines, CTAs, send times, content formats and so on to see, what actually works. On top of that, you're building the infrastructure this channel runs on. Platform decisions, segmentation architecture, automation workflows, deliverability setup - you scope, prioritize and execute them. There's no playbook yet – you will write it. What you won't find here is a three-step approval process for a newsletter. What you’ll definitely find is full ownership of a channel and the freedom to make real decisions.

Requirements

Hands-on experience in hosting, cloud or ITC in implementing or migrating an ESP - Brevo, HubSpot, Mailchimp or comparable.
Solid understanding of email deliverability: SPF, DKIM, DMARC, IP warm-up, bounce management.
At least one lifecycle automation built and operated end-to-end: welcome, re-engagement, upsell or similar.
Experience with audience segmentation and CRM or CDP integration.
A/B testing practice with real outcomes.
Strong copywriting skills across commercial, editorial and transactional formats.
Experience with email KPI reporting and revenue.
Working knowledge of GDPR in practice: consent management, list hygiene, suppression logic.
A process-building mindset. You create systems, not just campaigns and you’re comfortably with ambiguity.

Nice To Haves

HTML/CSS skills for responsive email templates (useful, not mandatory).
Experience briefing or managing external agencies or freelancers.

Responsibilities

Content planning and ownership of the editorial calendar.
Building and managing automated workflows (welcome sequences, lifecycle triggers, upsell flows, re-engagement campaigns).
Developing segmentation logic and dynamic list management.
Collaborating with designers on HTML/CSS templates.
Designing A/B and multivariate tests.
Building the infrastructure for the email channel (platform decisions, segmentation architecture, automation workflows, deliverability setup).
Executing on platform decisions, segmentation architecture, automation workflows, and deliverability setup.

Benefits

Work the way that fits your life – Remote or hybrid with flexible hours for a healthy work-life balance and the same technical equipment at home as in the office.
Experience real freedom – Workation across the EU and in our summer office in Mallorca.
Stay active and healthy – Access to EGYM Wellpass and thousands of fitness and wellness facilities.
Enjoy exclusive perks – Attractive discounts on many products and services through our corporate benefits program.
Recharge your energy – 30 days of vacation plus additional days off on Christmas Eve and New Year’s Eve.
Give back – An extra day off to get involved in social activities through our Volunteer Day.
Make an impact – Take ownership and bring your ideas to life with real creative freedom.
Keep growing – Individual professional and personal development opportunities in an innovative tech environment.
Feel comfortable where you work – Modern, conveniently located offices across our European locations.
Be part of a diverse team – Work in an international environment shaped by diversity.
Create lasting memories - Company events and team activities you won't forget.