Senior Editor, CMO

Black & White Zebra•Vancouver, BC

2d•CA$120,000 - CA$150,000•Hybrid

About The Position

The CMO Club is seeking a Senior Editor to help establish it as a trusted, community-powered media brand for marketing leaders and senior marketing professionals. This role is focused on audience growth and editorial leadership, aiming to create engaging content that assists marketing leaders in making better decisions, driving demand, adopting AI, scaling marketing systems, and navigating modern marketing challenges. The Senior Editor will shape the brand's voice, authority, growth, and audience experience, with the goal of increasing subscriber growth, newsletter engagement, audience return behavior, topical authority, and trust among marketing leaders.

Requirements

Strong editorial judgment and audience instincts.
Experience creating B2B, practitioner-led, or professional editorial content.
Strong interviewing and synthesis skills.
Ability to turn complex technical workflows and operational topics into useful, engaging editorial experiences.
Experience growing newsletter engagement, subscriber audiences, or community participation.
Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events.
Comfort using analytics and audience signals to guide experimentation and optimization.
Experience collaborating with contributors, SMEs, and strategic partners.
Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends.
Strong organizational and communication skills.
Ability to operate with speed, experimentation discipline, and audience empathy.

Nice To Haves

Experience covering marketing leadership, demand generation, brand, martech, SaaS, marketing operations, or AI-powered marketing.
Experience creating benchmark reports, surveys, or insight-led content.
Experience hosting or participating in podcasts, webinars, livestreams, or editorial events.
Familiarity with modern marketing and martech tooling ecosystems.
Experience building community-powered editorial systems or contributor networks.

Responsibilities

Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short-form video, narrative video, podcasts, livestreams, events, and community formats.
Develop content informed by real practitioner insight, including interviews, contributor conversations, engineering communities, surveys, Q&As, and social listening.
Create audience experiences focused on engineering leadership, AI adoption, scalability, platform reliability, developer productivity, infrastructure, security, and modern technology execution.
Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences.
Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets.
Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance.
Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement.
Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, infrastructure, AI, and practitioner-led content.
Build content that helps technology leaders understand what to do, how to do it, and what tools, systems, workflows, or approaches can help.
Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys.
Build topical authority around engineering leadership, AI implementation, infrastructure, developer workflows, security, scalability, and operational execution.
Produce and improve decision-support formats such as tools/tech roundups, benchmark reports, State of AI reports, engineering playbooks, expert interviews, surveys, member exclusives, and lead magnets.
Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation.
Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance.
Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability.
Share learnings, experiments, and repeatable editorial playbooks across the organization.
Identify, recruit, and manage engineering contributors, AI practitioners, technical SMEs, partners, and executive voices.
Build contributor → content → audience → community growth loops.
Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships.
Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels.
Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships.
Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful.
Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence.
Track relationship-building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience quality.