Senior Editor, The COO Club

Black & White Zebra•Vancouver, BC

40d•CA$120,000 - CA$150,000•Hybrid

About The Position

We are looking for a Senior Editor to help build The COO Club into a trusted, community-powered media brand for operations leaders and senior executives. This is not a maintenance editing role. You will help define the voice, editorial strategy, contributor network, content formats, and audience experience for a new executive brand built on an existing audience foundation. This role is responsible for growing loyal, engaged operations leadership audiences through authoritative, practitioner-led editorial experiences across articles, newsletters, social, video, podcasts, livestreams, events, and strategic partnerships. This is not a traditional editing role focused only on publishing content. It is an audience growth and editorial leadership role centered on creating serious-fun, decision-support content that helps operations leaders make better decisions, build scalable systems, adopt AI-enabled ways of working, drive organizational efficiency, and navigate the changing realities of modern executive leadership. Your work should increase subscriber growth, newsletter engagement, return audience behavior, topical authority, and trust with operations leaders and senior executives.

Requirements

Strong editorial judgment and audience instincts
Experience creating B2B, practitioner-led, or professional editorial content
Strong interviewing and synthesis skills
Ability to turn complex operational challenges, executive priorities, and organizational topics into useful, engaging editorial experiences
Experience growing newsletter engagement, subscriber audiences, or community participation
Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events
Comfort using analytics and audience signals to guide experimentation and optimization
Experience collaborating with contributors, SMEs, and strategic partners
Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends
Strong organizational and communication skills
Ability to operate with speed, experimentation discipline, and audience empathy

Nice To Haves

Experience covering operations leadership, organizational design, AI transformation, enterprise systems, workflow optimization, or executive decision-making
Experience creating benchmark reports, surveys, or insight-led content
Experience hosting or participating in podcasts, webinars, livestreams, or editorial events
Familiarity with modern operational tooling and enterprise systems ecosystems
Experience building community-powered editorial systems or contributor networks

Responsibilities

Build engaged, community-powered editorial experiences: Create serious-fun, expert-driven editorial and audience experiences that grow subscribers, increase newsletter engagement, and build loyal operations leadership audiences. Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short-form video, narrative video, podcasts, livestreams, events, and community formats. Develop content informed by real practitioner insight, including interviews, contributor conversations, operations and executive communities, surveys, Q&As, and social listening. Create audience experiences focused on operational strategy, AI-enabled workflows, organizational efficiency, cross-functional execution, systems and tooling, and modern executive leadership. Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences. Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets. Ensure editorial output reflects the publication's tone, usefulness, authority, and audience relevance. Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement.
Create insight-led decision-support content that performs: Create and improve content that helps operations leaders and executives make better strategic, operational, AI, and organizational decisions. Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, AI, and practitioner-led content. Build content that helps operations leaders understand what to do, how to do it, and what tools, workflows, systems, or approaches can help. Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys. Build topical authority around operational leadership, AI-enabled systems, organizational design, cross-functional execution, and executive decision-making. Produce and improve decision-support formats such as tools/tech roundups, benchmark reports, State of AI reports, operational playbooks, expert interviews, surveys, member exclusives, and lead magnets. Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation. Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance. Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability. Share learnings, experiments, and repeatable editorial playbooks across the organization.
Expand audience reach, relationships, and distribution: Help grow The COO Club through contributor relationships, strategic partnerships, distribution systems, and community engagement. Identify, recruit, and manage COOs, operations executives, operational SMEs, partners, and contributor voices. Build contributor â†’ content â†’ audience â†’ community growth loops. Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships. Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels. Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships. Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful. Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence. Track relationship-building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience quality.