Senior Editor, CFO

Black & White Zebra•Vancouver, BC

2d•CA$120,000 - CA$150,000•Remote

About The Position

The CFO Club helps finance leaders navigate the complexity of modern finance so they can focus on strategic decision-making, capital efficiency, operational effectiveness, and long-term value creation. We provide peer-driven insights, practical frameworks, executive playbooks, and community-powered experiences that help CFOs and finance operators lead with greater clarity and confidence in a rapidly changing environment shaped by AI, evolving systems, and organizational complexity. Our audience includes CFOs, FP&A leaders, controllers, finance operators, and senior decision-makers looking for practical insight, trustworthy guidance, and meaningful professional connection. We are looking for a Senior Editor to help build The CFO Club into a trusted, community-powered media brand for modern finance leaders. This role is responsible for growing loyal, engaged finance leadership audiences through authoritative, practitioner-led editorial experiences across articles, newsletters, social, video, podcasts, livestreams, events, and strategic partnerships. This is not a traditional editing role focused only on publishing content. It is an audience growth and editorial leadership role centered on creating serious-fun, decision-support content that helps finance leaders make better decisions, discover better tools and workflows, and navigate the changing realities of modern financial leadership. You will help shape the voice, authority, growth, and audience experience of the brand. Your work should increase subscriber growth, newsletter engagement, return audience behavior, topical authority, and trust with senior finance professionals.

Requirements

Strong editorial judgment and audience instincts
Experience creating B2B, practitioner-led, or professional editorial content
Strong interviewing and synthesis skills
Ability to turn complex workflows and operational topics into useful, engaging editorial experiences
Experience growing newsletter engagement, subscriber audiences, or community participation
Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events
Comfort using analytics and audience signals to guide experimentation and optimization
Experience collaborating with contributors, SMEs, and strategic partners
Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends
Strong organizational and communication skills
Ability to operate with speed, experimentation discipline, and audience empathy

Nice To Haves

Experience covering finance leadership, operations, enterprise technology, FP&A, accounting, or AI adoption
Experience creating benchmark reports, surveys, or insight-led content
Experience hosting or participating in podcasts, webinars, livestreams, or editorial events
Familiarity with tools used by finance organizations and modern finance teams
Experience building community-powered editorial systems or contributor networks

Responsibilities

Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short-form video, narrative video, podcasts, livestreams, events, and community formats
Develop content informed by real practitioner insight, including interviews, contributor conversations, finance communities, surveys, Q&As, and social listening
Create audience experiences focused on strategic finance leadership, AI adoption, workflows, forecasting, systems, operational effectiveness, and decision-making
Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences
Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets
Ensure editorial output reflects the publicationâ€™s tone, usefulness, authority, and audience relevance
Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement
Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, and practitioner-led content
Build content that helps finance leaders understand what to do, how to do it, and what tools, systems, or approaches can help
Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys
Produce and improve decision-support formats such as benchmark reports, salary guides, AI reports, workflow roundups, expert interviews, surveys, member exclusives, and lead magnets
Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation
Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance
Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability
Share learnings, experiments, and repeatable editorial playbooks across the organization
Identify, recruit, and manage finance contributors, practitioners, SMEs, partners, and executive voices
Build contributor â†’ content â†’ audience â†’ community growth loops
Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships
Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels
Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships
Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful
Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence
Track relationship-building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience quality