Senior Editor, Research & Intelligence

Black & White Zebra•Vancouver, BC

2d•Hybrid

About The Position

We are looking for a Senior Editor, Research & Intelligence to help us understand what our audience actually cares about and turn that into content, products, and measurable audience growth. This role sits at the center of our audience and editorial strategy. Your job is to gather real-world input from interviews, surveys, events, strategic partners, and market activity, and turn it into clear insights that shape what we publish, what we build, and how we grow our subscriber base. This is not a traditional editing role. It is about identifying patterns, making sense of information, and helping the organization make better decisions based on real audience needs. Your work will directly improve content quality, increase conversion, and drive audience growth.

Requirements

Experience working with research, insights, or audience data in a way that influenced decisions
Strong interviewing and synthesis skills, with the ability to turn conversations and data into clear insights
Ability to connect qualitative inputs and performance data to recommendations and next steps
Experience creating content, reports, or products based on research or insights
Experience designing and running surveys or structured research projects
Experience turning research or insights into subscriber growth or audience-facing products
Experience working with external partners to gather insights or develop joint initiatives
Comfort working across editorial, audience, product, and partnerships
Strong judgment and clarity in how you communicate findings

Nice To Haves

Experience synthesizing insights from executive-level interviews with senior decision-makers
Experience informing event programming or cross-channel initiatives based on research or insights
Experience collaborating with external partners on co-created research, surveys, or insight-driven content
Familiarity with using AI or emerging tools to analyze audience behavior or surface insights

Responsibilities

Build a clear understanding of our audience: Lead how we gather insight about senior decision-makers across our brands by running surveys and research to capture first-party data, conducting and synthesizing editorial interviews and expert conversations, pulling insights from events, community discussions, and market activity, and gathering and synthesizing insights from strategic partners and external collaborators. Identify patterns in what our audience cares about, struggles with, and prioritizes. The goal is to build a consistent, reliable view of what matters most to our audience.
Turn inputs into clear, usable insights: Take what we learn and turn it into direction by translating research and observations into clear insights tied to decisions, bringing together internal data and partner insights into a single point of view, connecting insights directly to recommended actions and expected outcomes, and translating insights into clear reports and briefings that leadership and teams can act on. Inform editorial direction, content strategy, and audience targeting, and ensure major initiatives are grounded in real audience understanding. The work should answer: What does this mean, and what should we do differently because of it?
Lead insight-driven content and research: Create the outputs that demonstrate our authority and drive audience growth by developing reports, surveys, and insight-driven content, partnering with strategic partners on co-created research and intelligence projects, supporting experiences designed to convert readers into subscribers, including interactive tools and insight-driven email content, packaging findings into formats that attract and convert subscribers, ensuring insight-driven content and research directly contribute to subscriber growth, and partnering with revenue, sponsorship, and events teams to ensure this work supports commercial opportunities. These outputs should drive credibility, subscriber growth, and measurable performance.
Measure performance and make recommendations that drive audience growth: Own how insight-driven work is evaluated and improved, with a clear focus on driving audience growth by defining how we measure the performance of insight-driven content and experiences, tracking and analyzing performance to understand what is driving subscriber growth and what is not, making clear, actionable recommendations tied directly to audience growth, delivering clear, actionable reports to leadership and teams that inform decisions and next steps, partnering with editorial, audience, and product teams to apply those recommendations, and using insights from partners to inform what we prioritize, measure, and scale. The work should lead to continuous improvement and measurable audience growth.
Build a repeatable system for insight: Create a system, not one-off projects, by establishing a consistent pipeline from input to insight to output, incorporating partner-driven insights into ongoing workflows, creating repeatable ways to gather, analyze, and apply insights, ensuring we are continuously learning and improving, and helping the company stay ahead of audience needs and market shifts. The goal is to make insight part of how we operate every day.