Senior eCommerce Specialist

Scale Media•Burbank, CA

1d•$90,000 - $120,000•Remote

About The Position

Scale Media is seeking a Senior eCommerce Lead to take ownership of experimentation, website performance, analytics, and continuous improvement across their eCommerce website. This role involves leveraging data, UX, technical understanding, and testing methodologies to drive revenue growth and enhance the customer experience. The Senior eCommerce Lead will manage the experimentation roadmap from start to finish, collaborating with various teams to implement high-impact web initiatives that contribute to overall growth.

Requirements

5–7+ years of experience in CRO, eCommerce optimization, web analytics, or growth-focused digital roles.
Deep hands-on expertise with A/B and multivariate testing tools (Optimizely, Adobe Target, VWO, etc.).
Advanced understanding of GA4, GTM, attribution, heatmaps, and behavioral analytics tools.
Strong analytical skills interpreting funnel data, validating tests, and modeling revenue outcomes.
Strong Shopify expertise (2+ years minimum)
Understanding of UX, usability principles, visual hierarchy, and user behavior patterns.
Highly motivated, proactively driven, and deeply passionate about building best-in-class digital experiences and achieving measurable results.
Goal-oriented mindset with a strong sense of ownership, accountability, and urgency to deliver impact.
Excellent communication skills with the ability to influence cross-functionally and present to leadership.

Responsibilities

Build and lead a rigorous experimentation program across landing pages, PDPs, cart, checkout and post-purchase funnels
Develop test hypotheses, manage A/B and multivariate experiments, and apply statistical rigor to analyze results.
Translate insights into clear recommendations, next steps, and future test iterations.
Maintain a prioritized CRO roadmap aligned with business goals and revenue impact.
Own funnel analytics and performance dashboards; partner with analytics teams to ensure accurate tracking and reporting.
Use GA4, GTM, heatmaps, scroll maps, session recordings, and dashboards to identify friction points and opportunity areas.
Quantify test impact through test analysis, statistical validation and ROI modeling.
Regularly assess customer behavior to inform UX and content decisions.
Partner with UX/design, content, product marketing, acquisition, and dev teams to execute site updates and improvements.
Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance.
Conduct QA using device/browser testing tools to ensure flawless experiences across environments.
Work closely with brand, UX, dev, and marketing teams to unify the digital experience and support major initiatives.
Present test results, performance insights, and strategic recommendations to senior leadership.
Advocate for a test-and-learn culture across the organization.