Senior Director, Web & Digital Marketing
About The Position
BigPanda is seeking a forward-thinking Senior Director of Web & Digital Marketing to reimagine and rebuild its digital presence. This role is for an AI-native leader who prioritizes AI tools and innovation. Unlike a Marketing Operations role, this position partners with that team strategically, owning the website end-to-end and bringing expertise to evaluate and shape the marketing technology stack. The Senior Director will be responsible for the entire digital presence, including web, paid media, search visibility, agency relationships, security, and compliance, with a focus on strategic transformation rather than incremental improvements. This is a senior individual contributor role.
Requirements
- 12+ years in digital marketing with demonstrated, senior ownership of SEO/AEO/GEO, website strategy, paid media, and conversion optimization
- AI-native – you reach for AI tools first, know how to get results from them, and understand how to leverage them radically for velocity, creativity, and execution
- Proven experience auditing and rebuilding digital infrastructure in close partnership with Marketing Ops or similar functions
- Experience leading a full website redesign from business case through launch, with a strong eye for design
- Expertise in AEO, GEO, and AI-generated search – with a forward-looking point of view on where this is headed
- Experience owning website security posture, GDPR/consent compliance, and vendor security reviews across multiple regions
- Strong negotiation and vendor management skills – able to hold agencies and contractors to a high bar
- Performance marketing discipline with clear accountability for pipeline contribution and ROI
- Exceptional communicator – able to translate complex digital strategy into compelling narratives for senior leadership
- Natural collaborator – able to work alongside technical and operational functions to drive shared outcomes
Responsibilities
- Own the BigPanda website as a business asset, responsible for its performance, design, evolution, and pipeline contribution.
- Lead a website redesign, manage the ongoing roadmap, and ensure continuous optimization for conversion.
- Own BigPanda's position in search (traditional, AI-generated, and answer engine), anticipating buyer behavior and building infrastructure for visibility.
- Leverage AI tools to accelerate testing, scale content, and improve technical SEO.
- Set and own the paid media strategy with a performance marketing discipline, focusing on pipeline contribution, ROI, and spend efficiency.
- Own the security posture of digital properties and ensure compliance with regulations like GDPR, cookie consent, and data privacy.
- Work with Legal and IT to navigate security and compliance requirements, and conduct vendor security reviews.
- Own web analytics, build reporting infrastructure for real-time visibility into traffic, conversion, and pipeline contribution, and provide strategic insights.
- Own and evolve the entire digital execution model, including external partner engagement, to build a more agile and AI-enabled system.
Benefits
- Competitive equity
- Remote-first environment
- Unlimited PTO
- Twelve (12) paid holidays throughout the year
- Comprehensive health benefits
- Financial assistance for fertility, adoption, and surrogacy expenses
- Up to eighteen (18) weeks of fully paid leave for birthing parents
- Up to twelve (12) weeks for non-birthing parents
- Financial planning services
- Employee learning & development budget
- Values-based recognition (quarterly and annually)
- Social community & ERG programs
- Dog friendly office
- Lunches provided in office
- Flexible work environment
- Work-from-home stipend
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
