Senior Director - US Marketing Compliance

Hard Rock Digital•Hollywood, FL

5d•Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space. The Senior Director – US Marketing Compliance will play a central part in Hard Rock Digital’s marketing strategy and help scale our marketing efforts across multiple jurisdictions. We’re looking for somebody who will sit alongside our marketing teams to ensure our marketing is compliant yet challenges the norms, enabling us to deliver epic marketing campaigns, promotions and marketing creatives.

Requirements

At least 7 years marketing compliance experience, with experience of managing a team and developing younger talent.
US gaming experience in both online sports betting and iGaming.
Experience of working with marketing platforms used for communications, bonus orchestration and segmentation, tracking and affiliate monitoring.
Comfortable advising on marketing initiatives relating to SEO, affiliates, CRM, paid and organic social and brand marketing.
Excellent knowledge of the legal landscape regarding state marketing regulations, sweepstake laws, raffles laws, responsible gaming laws and other relevant legislation and caselaw.
Ability to build strong relationships with key stakeholders in marketing teams and communicate complicated legal concepts to non-lawyers.

Nice To Haves

Worked within the marketing profession
Hold a JD
Excellent relationships with state gaming regulators and gaming lobbyists
Thinks outside the box and is solution orientated

Responsibilities

Establish second line of defence marketing compliance function to meet the current and future needs of marketing teams and ensure compliance with regulations, guidelines and best practices.
Partner with the marketing teams on key marketing campaigns and/or promotions to ensure regulatory compliance.
Partner with marketing teams to create effective first line of defence policies and procedures to ensure marketing compliance.
Create and deliver marketing training to marketing teams.
Advise marketing teams on key regulatory or legal updates impacting marketing teams.
Ensure compliance with any regulatory filings or approval processes.
Review and assess appropriateness and configuration of marketing platforms to ensure regulatory compliance.