Senior Director - US Marketing Compliance

Hard Rock Digital•Hollywood, FL

23h•Hybrid

About The Position

The Senior Director – US Marketing Compliance will play a central part in Hard Rock Digital’s marketing strategy and help scale our marketing efforts across multiple jurisdictions. We’re after somebody who will sit alongside our marketing teams to ensure our marketing is compliant yet challenges the norms, enabling us to deliver epic marketing campaigns, promotions and marketing creatives.

Requirements

You must have at least 7 years marketing compliance experience, with experience of managing a team and developing younger talent.
Must have US gaming experience in both online sports betting and iGaming.
Excellent relationships with state gaming regulators and gaming lobbyists are required.
Must have experience of working with marketing platforms used for communications, bonus orchestration and segmentation, tracking and affiliate monitoring, and be comfortable advising on marketing initiatives relating to SEO, affiliates, CRM, paid and organic social and brand marketing.
This role requires excellent knowledge of the legal landscape regarding state marketing regulations, sweepstake laws, raffles laws, responsible gaming laws and other relevant legislation and caselaw.
You must be somebody who thinks outside the box and is solution orientated.
You must have the ability to build strong relationships with key stakeholders in marketing teams and communicate complicated legal concepts to non-lawyers.

Nice To Haves

Ideally you will have worked within the marketing profession and hold a JD.

Responsibilities

Establish second line of defence marketing compliance function to meet the current and future needs of marketing teams and ensure compliance with regulations, guidelines and best practices.
Partner with the marketing teams on key marketing campaigns and/or promotions to ensure regulatory compliance.
Partner with marketing teams to create effective first line of defence policies and procedures to ensure marketing compliance.
Create and deliver marketing training to marketing teams.
Advise marketing teams on key regulatory or legal updates impacting marketing teams.
Ensure compliance with any regulatory filings or approval processes.
Review and assess appropriateness and configuration of marketing platforms to ensure regulatory compliance.