Senior Director, Strategy & Operations

Manhattan Associates•Atlanta, GA

About The Position

The Senior Director, Strategy & Operations is the operational and strategic backbone of the Marketing organization. In this role, you serve as a right hand to the CMO and lead the Marketing Operations function, owning the operating cadence, planning, performance visibility, and the systems and processes that enable marketing to execute at scale. A major focus of this role is elevating how the organization turns data into insight and insight into action by building a full‑funnel performance narrative that helps executives understand what is happening in the business, why it’s happening, and what actions are being taken.

Requirements

10+ years in Marketing Operations, strategy and operations, chief of staff, RevOps, analytics, consulting, or equivalent roles with increasing scope.
People leadership experience, including managing managers (Director‑level) and building high‑performing operations teams.
Strong analytical rigor and the ability to translate data into executive‑ready insights, decisions, and action plans.
Experience establishing operating cadence, scorecards, and performance management for a complex marketing organization.
Experience managing budgets and linking investment to outcomes, including ROI discipline and prioritization.
Fluency in marketing automation and Martech ecosystems (Marketo strongly preferred), with comfort partnering with IT and data teams.
Strong cross‑functional leadership and executive communication skills, with high judgment and discretion.

Nice To Haves

Experience in enterprise software and/or complex go‑to‑market environments with multiple audiences and solutions.
Familiarity with lifecycle and segmentation operations and demonstrated improvements in conversion and pipeline efficiency.
Demonstrated experience building data‑to‑story performance narratives that influence executive decisions.
Proven ability to establish executive scorecard rhythms and operating systems that drive alignment across Marketing, Sales/RevOps, and Finance.
Committed to diversity and inclusion

Responsibilities

Lead the Marketing Operations team and function, setting the MOPs strategy, operating model, prioritization, and talent development plans, with clear ownership and standards across planning, process, measurement, and systems.
Strengthen cross‑functional operating relationships with Sales/RevOps, Finance, Product, and IT to ensure end-to-end alignment on funnel definitions, targets, data, and reporting.
Establish and run executive scorecard cadences (weekly/monthly dashboards and quarterly business reviews) that deliver clear narratives—not just metrics—across the full funnel.
Own performance storytelling by synthesizing what has changed, what is driving those changes, what is being learned, and what actions are recommended, including trade‑offs and decisions.
Build reliable full‑funnel measurement (awareness → engagement → conversion → pipeline → revenue influence), ensuring KPI consistency and trusted reporting.
Own the marketing operating system, including OKR setting, quarterly planning, leadership meeting rhythms, and executive‑ready updates.
Drive operational efficiency by improving workflows, clarifying processes, and optimizing tool utilization; remove friction that slows execution.
Establish prioritization mechanisms that protect focus and ensure resources are aligned to the highest‑impact work.
Partner with the CMO to define marketing strategy and OKRs aligned to corporate priorities and translate strategic directives into integrated plans (including campaign planning).
Lead cross‑functional initiatives with clear owners, milestones, dependencies, and risk management to ensure follow‑through and timely delivery.
Act as a trusted advisor and integrator for the Marketing Leadership Team, surfacing issues and opportunities, consolidating perspectives, and driving decisions.
Own marketing performance management through MOPs, including dashboards, attribution approaches (as appropriate), funnel analytics, and leading indicators.
Drive spend‑to‑impact rigor through budget‑to‑priority alignment, efficiency metrics (e.g., cost per SAO), and recommendations for budget reallocation.
Establish feedback loops (tests, retrospectives, performance reviews) to continuously improve both strategy and execution.
Oversee Martech strategy and governance, including marketing automation operations, data quality, and integration points with CRM and analytics stacks.
Mature segmentation and audience operations to improve targeting, personalization, lifecycle performance, and campaign effectiveness.
Ensure scalable email marketing operations and performance measurement with strong governance and continuous optimization.
Serve as the consolidation and facilitation point for Marketing leadership, driving alignment, decision‑making, and accountability.
Build executive‑level narratives for QBRs, operating reviews, and leadership updates that reflect clarity, accuracy, and business impact.
Represent the CMO in select forums as needed, ensuring tight communication loops and follow‑through on actions.
Stay current on emerging technology and best practices and translate them into pragmatic improvements for productivity and performance, including AI‑forward workflows.