Senior Director, Sport Brand Marketing NA

Nike • Beaverton, OR

1d

About The Position

NIKE, Inc. is looking for a North America Sr. Director of Brand Management for Sport to help supercharge its fast-growing Football, Baseball, Tennis and Golf offenses. This role involves defining the North America Brand Marketing Strategy for Sport and overseeing the Brand Initiatives team. The ideal candidate will have demonstrated experience in brand management/marketing, sport and performance, and leading a world-class team.

Requirements

• 10+ Years of experience in Brand Management and Marketing building Consumer Connection, Brand Planning, Brand Strategy and Marketing Journeys to drive consumer engagement.
• Bachelor’s degree in Marketing, Business, Communications or closely related field or equivalent combination of education and experience.
• North America perspective/experience when it comes to Sport marketing.
• A proven track record to drive and deliver results across business and brand.
• A proven ability to build, develop and encourage deeply collaborative teams.

Nice To Haves

• Strategic Marketing and Planning experience.
• Translating business objectives and goals into annual Marketing strategies and plans to create demand and drive growth.
• Demonstrated ability to drive demand for key products and drive brand energy.
• End-to-end consumer experience and design thinking skills to drive engagement with brand and products.
• A background in Marketing consumer insights and fostering big ideas in partnership with a highly cross-functional team.
• Demonstrate an entrepreneurial spirit, adaptability, resourcefulness and comfort level with ambiguity.

Responsibilities

• Driving the Geo strategy for the Sport consumer construct and leading the team across a networked offense of functional experts.
• Leading multi-year, annual and seasonal plans for Sport in North America.
• Leading a cross-functional marketing team to create inspired and world-class storytelling and consumer journeys.
• Defining and driving annual & seasonal Marketing Plans that position Nike as the leader in Football, Baseball, Tennis and Golf.
• Defining the North American Sport consumer muse to inspire aspirational storytelling and concepts.
• Defining, developing & delivering Seasonal Storytelling, both in partnership with Global and within the Geo offense.
• Defining and delivering long-term Sport brand plans in partnership with other sport-led teams and the Nike Sportswear offense.
• Leading & developing a highly capable, diverse and multi-disciplinary Marketing team.

Benefits

• Accommodations to complete the interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Director