Senior Director, Revenue Marketing

ExtensisHR • Woodbridge Township, NJ

1d • $170,000 - $195,000

About The Position

ExtensisHR, a leading Professional Employer Organization (PEO), is seeking a talented Senior Director, GTM Revenue Marketing to join their team. This role is responsible for shaping, executing, and scaling the company's integrated go-to-market strategy. The position involves developing multi-channel, acquisition-focused programs to generate high-quality pipeline for direct and broker channels. The ideal candidate will have deep expertise in GTM planning, integrated campaigns, and a hybrid ABM execution model. This is a player-coach role requiring strategic design, team leadership, budget management, and hands-on execution. The Senior Director will build a direct channel into the majority of the business, with budget and a team to hire.

Requirements

• 7–10+ years in B2B demand/revenue marketing, integrated campaigns, or ABM leadership, with proven success designing full-funnel, multi-touch programs.
• At least 2–3 years leading and developing a revenue, demand gen or marketing team, ideally in a player-coach capacity.
• Experience owning the marketing budget and reporting its ROI to executive leadership.
• Demonstrated success partnering cross-functionally with Sales, Product, Operations, and Broker Relations to optimize pipeline creation, velocity, and conversion.
• Comfort with a funnel-math mindset — MQL/RFI conversion, CAC, win rate by segment — not just campaign output metrics.

Nice To Haves

• Experience in PEO, HR tech, benefits, payroll, or adjacent B2B services preferred but not a requirement.
• Familiarity with HubSpot, Warmly, Apollo.io, or similar demand/intent stack tools is a plus.

Responsibilities

• Develop and lead end-to-end integrated marketing programs across national, regional, and vertical targets.
• Build a scalable and repeatable campaign framework for each ExtensisHR product offering aligned with each product's ideal customer profile and sales motion.
• Execute multi-channel demand programs including email, digital, direct mail, events, ABM tactics, and intent-based activation.
• Lead ABM and demand-capture strategy across the full addressable market, optimizing engagement for both high-intent and low-intent audiences.
• Incorporate predictive analytics, buyer behavior insights, and ICP data into campaign design and targeting in partnership with Marketing Operations.
• Own pipeline contribution metrics including volume, conversion rates, velocity, and influenced revenue against target.
• Partner directly with Sales (direct and broker) to design programs aligned to territory, vertical, and account-level priorities.
• Develop named-account ABM programs that increase engagement, meetings, and opportunity creation.
• Maintain strong, ongoing partnerships with Sales, Operations, Product, Broker Relations, and Leadership.
• Ensure synchronization of program strategy with corporate launches, product initiatives and go-to-market priorities.
• Work closely with content and creative teams to develop targeted messaging, compelling assets, and conversion-driving content.
• Align closely with Digital Marketing to deliver cohesive advertising, retargeting, co-branded campaigns, and audience-specific activations.
• Hire, lead, mentor, and develop a high-performing Revenue Marketing team, including the Senior Manager, GTM Programs and Manager, GTM Programs.
• Apply a player/coach mentality setting standards through hands-on work while fostering a collaborative, learning-focused environment.
• Build expectations for precision, accountability, and continuous improvement across the team.
• Track, measure, and report on program and campaign performance across the funnel.
• Optimize programs using data-driven insights across pipeline creation, channel mix, intent signals, and buyer engagement.
• Ensure all campaign messaging and creative align with ExtensisHR's brand, value propositions, and product positioning.
• Maintain an accurate, dynamic ICP, persona profiles, and target account lists in partnership with Marketing Operations.
• Maintain deep understanding of ExtensisHR's products, solutions, and partner offerings.
• Monitor competitive activity and translate differentiators into program strategy and GTM motions.
• Apply market insight to vertical-specific programs and regional growth campaigns.
• Develop co-marketing and co-branded campaigns with key partners and brokers.
• Build and own the three-tier referral partner ecosystem (Customer Advocates, Professional Services firms, Sales-Sourced network) toward a 15% YoY growth contribution.
• Partnering with the Sr. Director, GTM Architecture, leverage our technology stack (Warmly, HubSpot, Apollo.io, Catalyst, Sales Navigator), reporting on overall effectiveness, impact to GTM success while also maintaining active surveillance of new tools/tech/operational best practices that will inform future techstack / vendor decisions.
• Serve as a full strategic partner to the CMO on the direct-channel build-out, distinct from — and coordinated with — the GTM Architecture function's ownership of systems, data, and operations infrastructure.
• Effectively use and understand artificial intelligence (AI) tools and technologies to enhance productivity, decision-making, and overall performance.
• Maintain awareness of emerging AI applications relevant to their responsibilities, apply AI tools ethically and effectively, and continuously develop their AI proficiency.

Benefits

• Competitive compensation to reward you for your hard work every day.
• Progressive Paid-Time Off Program for you to enjoy time out of the office, including time off for volunteering and life events.
• Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle available from day one.
• Student Loan Assistance Program where ExtensisHR contributes toward your student loans.
• Pretax Spending Accounts to ease taxes on health and dependent care expenses.
• Extensive professional development programs to help you get to where you want to go in your career.
• Discounts in retail and entertainment.
• A social and community outreach committee that promotes a fun inclusive culture through in-office events and networking opportunities.
• Complimentary coffee and snacks to keep you fueled and productive throughout the day.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed