Senior Director Retail Marketing

Skims•Los Angeles, CA

About The Position

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody. At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers. As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets. Position Summary The Senior Director of Retail Marketing is a strategic leadership role responsible for driving brand growth, revenue, and market share across wholesale and retail channels. This individual will lead the development and execution of integrated marketing strategies that enhance brand visibility, strengthen key partnerships, and deliver compelling consumer experiences across physical and digital retail environments. to ensure consistent brand storytelling and customer experience Wholesale & Franchise Marketing Build and maintain strong relationships with key wholesale and franchise partners to maximize brand presence, commercial success, and global expansion Collaborate with commercial teams to develop account-specific marketing plans, promotions, and product launches Oversee wholesale and franchise marketing activities (digital and physical), ensuring alignment with brand standards Team Leadership & Cross-Functional Collaboration Build, mentor, and lead a high-performing team Collaborate cross-functionally with commercial, creative, and wider brand teams Manage external agencies, vendors, and partners as needed Key Responsibilities To ensure consistent brand storytelling and customer experience Wholesale & Franchise Marketing Build and maintain strong relationships with key wholesale and franchise partners to maximize brand presence, commercial success, and global expansion Collaborate with commercial teams to develop account-specific marketing plans, promotions, and product launches Oversee wholesale and franchise marketing activities (digital and physical), ensuring alignment with brand standards Team Leadership & Cross-Functional Collaboration Build, mentor, and lead a high-performing team Collaborate cross-functionally with commercial, creative, and wider brand teams Manage external agencies, vendors, and partners as needed

Requirements

10+ years of experience in retail marketing, experiential marketing, or wholesale marketing, preferably within fashion, lifestyle, or consumer brands.
Proven experience leading strategy for and execution of retail and wholesale marketing including but not limited to store openings, regional expansion, physical activations, and digital messaging
Strong leadership, communication, and stakeholder management skills
Experience managing budgets, agencies, and cross-functional teams
Highly strategic with the ability to also execute in a fast-paced, high-growth environment.

Responsibilities

To ensure consistent brand storytelling and customer experience
Build and maintain strong relationships with key wholesale and franchise partners to maximize brand presence, commercial success, and global expansion
Collaborate with commercial teams to develop account-specific marketing plans, promotions, and product launches
Oversee wholesale and franchise marketing activities (digital and physical), ensuring alignment with brand standards
Build, mentor, and lead a high-performing team
Collaborate cross-functionally with commercial, creative, and wider brand teams
Manage external agencies, vendors, and partners as needed
To ensure consistent brand storytelling and customer experience
Build and maintain strong relationships with key wholesale and franchise partners to maximize brand presence, commercial success, and global expansion
Collaborate with commercial teams to develop account-specific marketing plans, promotions, and product launches
Oversee wholesale and franchise marketing activities (digital and physical), ensuring alignment with brand standards
Build, mentor, and lead a high-performing team
Collaborate cross-functionally with commercial, creative, and wider brand teams
Manage external agencies, vendors, and partners as needed