Senior Director, Regional Marketing, Americas
About The Position
Checkout.com is seeking a leader for its Americas Regional Marketing to oversee and scale marketing efforts in the United States. This role is crucial for driving regional performance by collaborating with local commercial leadership and global functional teams to adapt and optimize key programs such as ABM, PR, and Field Marketing/Events for the US market. The incoming leader will manage a growing team and optimize ROI on a significant budget, reporting to both the Head of North America Revenue and the Global CMO. The position involves shaping and executing go-to-market strategies focused on priority prospects, in-pipe opportunities, and cross-sell/upsell initiatives.
Requirements
- Over a decade in strategic B2B marketing, with a focus on ABM enterprise marketing and events management.
- Extensive experience in payments, fintech, or complex enterprise software sectors is highly desirable.
- Excellent communication skills across all levels, with the ability to effectively convey complex ideas and influence buy-in from senior stakeholders.
- Track record of exceptional leadership and team management, with the ability to inspire and mentor a team.
- Incredible cross-functional collaboration skills, with the ability to build and maintain relationships with key stakeholders.
- Strategic thinker with a proven ability to develop innovative marketing strategies.
- Strong analytical skills, with the ability to utilize marketing technology tools to measure impact and ROI.
- High proficiency in leveraging martech tools for performance and ROI tracking, as well as turning insights into tangible actions.
- Innovation mindset, eager to test new tactics.
- Genuine enthusiasm for being an integral part in a dynamic team, seamlessly collaborating with colleagues.
Responsibilities
- Define and deliver integrated go-to-market strategies aligned with business goals for frontbook and back book execution.
- Act as a trusted partner for executive stakeholders to develop and execute regional marketing strategies that drive impactful outcomes.
- Lead the development of innovative marketing strategies across the Americas region, exploring new approaches and championing experimentation.
- Create cohesive and impactful regional plans by working across Commercial, Partnerships, Revenue Operations, and Marketing Leaders.
- Manage and grow a team of marketers, fostering a high-performance environment.
- Allocate resources strategically to maximize ROI and support the region’s commercial priorities.
- Measure performance and use insights to adjust strategy and improve outcomes for Enterprise Marketing.
- Stay abreast of market dynamics and industry trends to ensure marketing efforts align with global strategies and local preferences.
Benefits
- Hybrid working model offers flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
