Senior Director, Product Marketing

Activision Blizzard

2d

About The Position

BACKGROUND Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the product marketing and strategy across the world-renowned Warcraft franchise, the largest franchise within Blizzard’s portfolio that continues to captivate players globally. As the Senior Director, Product Marketing for Warcraft, you will be the driving force for strategy and execution across all marketing functions, serving as the hub of Warcraft’s marketing strategy and working in close partnership with Warcraft’s Head of Brand Marketing and Head of Social Media. This role will have a thought leadership position inside the organization, playing a key part in redefining the future for this storied and beloved franchise. They will lead and drive critical functions that will enable Warcraft to continue to acquire, engage and delight players all over the world. YOUR MISSION The ideal candidate will have extensive experience leading consumer marketing in the gaming, entertainment or tech industries. They have demonstrated strategic and creative prowess, as well as business acumen. This position requires an expert in marketing who is a proactive self-starter constantly looking to push the envelope with innovative and clever ideas to grow and delight global player communities. They will have familiarity with all aspects of games marketing – brand marketing, product marketing, user acquisition, growth and engagement marketing, partnerships, PR, creative, and beyond.

Requirements

• 15+ years of demonstrated career progression and strong performance in roles of increasing responsibility, with fluency in all aspects of marketing a global consumer product at scale
• 4+ years of recent product marketing experience
• 7+ years leading high performing marketing teams
• Success leading integrated marketing/go-to-market for a top and/or mature PC/Console game or consumer technology service, resulting in broad user adoption
• Success with strategy and execution with go-to-market across all stages of a product lifecycle from announce to pre-launch to launch and rapid growth
• Experience delivering the latest best practices to achieve large scale PC/Console game launches
• Demonstrated results managing sizable marketing investments and aligning large cross-functional teams
• Expert ability to develop sharp product marketing strategies that effectively guide all marketing and product teams – audience strategy, channel strategy, GTM phases, positioning and messaging.
• Experience leading a player-centric learning agenda across research, product analytics and industry/competitive data to unearth player insights.
• Distill and clearly communicate insights across the organization to guide development and marketing.
• Proven success leveraging player insights to influence development of high-impact acquisition, engagement and monetization features.
• Expertise building compelling business cases to influencer development roadmaps.
• Strong analytical mindset, using data to substantiate business cases and strategic conclusions
• Talent magnet, attracting and developing diverse, high-caliber professionals within an organization that is responsible for setting and executing marketing strategy
• Successful experience building and directly managing a high-performing, innovative, and business-impactful marketing organization
• Demonstrated ability to be the marketing leader works collaboratively to align stakeholders throughout a highly matrixed organization, including with company senior leadership
• Lead with an IP stewardship mindset; build relevance while respecting the Warcraft community culture
• Track record of driving growth and transformation through innovative approaches (i.e. evolved traditional strategies to adapt to a rapidly changing global approach)
• An entrepreneurial spirit that also knows how to navigate effectively within a multi-layered corporate environment and with a proven track record of maneuvering gracefully when encountering change
• Ability to operate with a scarcity mindset, focusing on cost efficiency and impact
• Uncompromising integrity and a strong work ethic
• Excellent verbal and written communication skills, with capacity for highly structured and rigorous quantitative and qualitative analysis
• Able to serve as the marketing stakeholder in annual operating and long range planning for the Warcraft franchise
• Passion and respect for Warcraft, pop culture, games, and cutting edge games marketing
• Comfort in fast-paced, high growth environments

Nice To Haves

• Graduate education in Marketing and/or MBA strongly preferred.

Responsibilities

• Oversee go-to-market strategy for all titles with the Warcraft franchise.
• Lead strategy and execution across all marketing, communication and publishing functions – GTM, creative, franchise PR, events/activations, earned media, influencer marketing, UA, social, product marketing.
• Responsible for business results through all marketing activations including budget allocation and financial management.
• Develop go-to-market plans inclusive of positioning, audience strategy, messaging, and channel strategies.
• Orchestrate successful execution of all marketing functions and drive towards continuous learning.
• Lead player-centric learning agenda across research, game data, player research, competitive analysis and industry trends.
• Distill learnings so every part of the organization is guided with player insights.
• Leverage insights to influence product development.
• Develop business cases that guide development prioritization.
• Oversee, track and report KPIs/ROI to effectively optimize acquisition, engagement and monetization campaigns.
• Directly manage and lead an organization of marketing professionals to achieve results, from strategy development through successful execution and continuous optimization.
• Directly manage product marketing.
• Lead cross-functional teams to drive best-in-class work.
• Align and influence stakeholders at all levels including senior leadership
• Lead a team of talented marketers, develop their skills, and define their career paths
• Serve as an inspiration for transformational change, anticipate trends, and provide stewardship of the business via innovative marketing strategies across a matrixed organization.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees