Senior Director Product Marketing Platform, Partners, and Integrations

Transunion • Reston, VA

47d • Hybrid

About The Position

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team - you'll work with great people, pioneering products, and cutting-edge technology. The Product Marketing team is tasked with driving adoption of TransUnion's global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team. As TransUnion evolves and expands offerings into new markets, the Senior Director, Product Marketing role will lead the team that supports the growth of how we migrate from selling on-prem point solutions to a cloud-enabled tech platform and strengthen our presence with the technology buying audience. Your impact to the success of the team will include the following:

Requirements

• Expert understanding of the technology and cloud ecosystem
• Extensive experience in developing and executing successful go-to-market programs and messaging with technical, cloud and data buying audiences
• Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth
• Obsession with customer insights and a curiosity for the "why behind the buy"
• Passion to track emerging trends, competitive approaches and use cases to communicate effective and relevant value propositions of the platform
• Excellent communication and public speaking skills with ability to communicate across all levels of an organization
• A love for telling stories and finding ways to simplify complex subjects
• 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, or Analytics
• 8+ years leading Product Marketing teams with diverse skill sets and experience levels
• Experience working with technology partners and integrators across direct, indirect, reseller and channel
• Familiarity with working cross-functionally in a complex matrix organization and an ability to indirectly manage cross-functional roles
• Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
• Strong project management skills, attention to detail, and bias towards execution
• Exceptional content writing and presentation skills
• Education: Four-year accredited college degree required. MBA preferred

Responsibilities

• Enhance and drive awareness of TU's platform innovation and data/solution ecosystem experience, as well as our tech partner program, via modernized internal and external communication programs, Create tailored platform and partner content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinar, thought leadership content, events, press releases, and partner marketing tacticsmore
• Own the technical/data audience personas, messaging, differentiation, storytelling and enablement with an emphasis on solution packaging, partner ecosystems, evangelism, and communicating incremental and future value
• Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement and strategy development in how we work with partners
• Create tailored platform and partner content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinar, thought leadership, events, press releases, and partner marketing tactics
• Advocate for voice of the customer, and seek in-market testimonials to create a feedback loop to inform strategic decisions to evolve how we go to market with partners
• Support and activate platform migration strategies that span across products and solutions to ensure customer migrations are executed with focus on the customer experience
• Track key performance indicators to monitor and enhance product marketing effectiveness
• Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning with key partners and in support of our broader platform strategy

Benefits

• TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups.
• Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Administrative and Support Services
• Number of Employees: 5,001-10,000 employees