Principal Product Manager - Partner Platform Integrations

GoDaddy

2d•Remote

About The Position

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely. This position may be a hybrid or fully remote position, as decided by your manager. If designated as hybrid, you’ll divide your time between working remotely from your home and an office location, so you should live within commuting distance. If designated as remote, you’ll be working remotely from your home and may occasionally visit a GoDaddy office to meet with your team for events or meetings. Your hiring manager can share more about this role’s hybrid or remote designation. This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands. GoDaddy is not currently considering candidates for this role in California, Seattle, or NYC. What you'll get to do... Define the Enterprise Integration & Partner Platform Strategy Lead the strategy and roadmap for GoDaddy Commerceʼs headless commerce APIs and partner SDKs that enable external software platforms to embed payments and commerce workflows. Develop a clear vision for who integrates with us, why, and how — prioritizing integrations that deliver high merchant and partner value aligned to our platform core competencies. Build and maintain a deep understanding of partner evaluation criteria, technical architecture, and enterprise buyer needs — positioning GoDaddy Commerce competitively alongside platforms like Stripe, Adyen, and Finix. Champion Enterprise & ISV Partner Workflows Serve as the voice of enterprise software partners — from technical architects to product leaders — ensuring our APIs, documentation, and certification processes reflect the needs of real integration teams. Map and optimize end-to-end partner workflows: onboarding → certification → go-live → reporting → revenue share → compliance. Translate integration complexity (devices, stores, payment endpoints, invoicing, virtual terminals, headless POS) into scalable, configurable platform solutions. Drive Payments & Commerce Platform Capabilities Partner with engineering to define APIs and services for payments, orders, catalog, inventory, customers, and sales channels that support both embedded and in-person commerce. Build support for advanced enterprise requirements including: Multi-entity and multi-location configuration Reporting and commissions APIs Activity and transaction tracking Risk and fraud scoring hooks Customer authentication and tokenization flows Reseller administrator portal Collaborate with Payments, Risk, and FinOps teams to ensure accurate settlement, reporting, and reconciliation across embedded payment flows. Influence and Collaborate with Enterprise Clients Meet directly with enterprise partners and resellers to understand their technical and business integration needs, gather feedback, and guide co-development pilots and close sales. Partner with Business Development and Solutions Engineering to support partner evaluation cycles, ensuring APIs, sandbox tools, and documentation demonstrate enterprise-grade capability and reliability. Translate client conversations into actionable platform requirements, balancing enterprise flexibility with platform scalability. Deliver Hypothesis-Driven Product Discovery Use experimentation and partner pilots to validate API features and developer experiences before scaling. Measure what matters: partner integration velocity, merchant attach and retention, API usage, revenue contribution, and partner NPS. Continuously iterate roadmap priorities based on adoption, partner satisfaction, and ecosystem performance. Scale and Evangelize the Partner Platform Collaborate with GTM and Solution Engineering to create integration blueprints, API playbooks, and sandbox environments that reduce time-to-value for new partners. Define certification standards and reference architectures for recurring vertical use cases. Share insights and findings across GoDaddy Commerce to shape our long-term platform strategy for embedded commerce and payments.

Requirements

8+ years of product management experience in platform, API, or payments products, with deep knowledge of payments architecture and commerce primitives.
Proven success embedding payments/commerce into enterprise ISV and middleware platforms with measurable adoption outcomes.
Expert in headless and API-first product development, including API design tradeoffs, SDK usability, and developer enablement.
Strong client-facing skills leading discovery, solution reviews, and executive briefings with enterprise partners.
Track record of cross-functional influence across engineering, business development, operations, and compliance teams.

Nice To Haves

Experience with platforms such as Stripe Connect, Adyen for Platforms, Finix, Square Developer Platform, or Shopifyʼs Partner APIs.

Responsibilities

Define the Enterprise Integration & Partner Platform Strategy
Lead the strategy and roadmap for GoDaddy Commerceʼs headless commerce APIs and partner SDKs that enable external software platforms to embed payments and commerce workflows.
Develop a clear vision for who integrates with us, why, and how — prioritizing integrations that deliver high merchant and partner value aligned to our platform core competencies.
Build and maintain a deep understanding of partner evaluation criteria, technical architecture, and enterprise buyer needs — positioning GoDaddy Commerce competitively alongside platforms like Stripe, Adyen, and Finix.
Champion Enterprise & ISV Partner Workflows
Serve as the voice of enterprise software partners — from technical architects to product leaders — ensuring our APIs, documentation, and certification processes reflect the needs of real integration teams.
Map and optimize end-to-end partner workflows: onboarding → certification → go-live → reporting → revenue share → compliance.
Translate integration complexity (devices, stores, payment endpoints, invoicing, virtual terminals, headless POS) into scalable, configurable platform solutions.
Drive Payments & Commerce Platform Capabilities
Partner with engineering to define APIs and services for payments, orders, catalog, inventory, customers, and sales channels that support both embedded and in-person commerce.
Build support for advanced enterprise requirements including:
Multi-entity and multi-location configuration
Reporting and commissions APIs
Activity and transaction tracking
Risk and fraud scoring hooks
Customer authentication and tokenization flows
Reseller administrator portal
Collaborate with Payments, Risk, and FinOps teams to ensure accurate settlement, reporting, and reconciliation across embedded payment flows.
Influence and Collaborate with Enterprise Clients
Meet directly with enterprise partners and resellers to understand their technical and business integration needs, gather feedback, and guide co-development pilots and close sales.
Partner with Business Development and Solutions Engineering to support partner evaluation cycles, ensuring APIs, sandbox tools, and documentation demonstrate enterprise-grade capability and reliability.
Translate client conversations into actionable platform requirements, balancing enterprise flexibility with platform scalability.
Deliver Hypothesis-Driven Product Discovery
Use experimentation and partner pilots to validate API features and developer experiences before scaling.
Measure what matters: partner integration velocity, merchant attach and retention, API usage, revenue contribution, and partner NPS.
Continuously iterate roadmap priorities based on adoption, partner satisfaction, and ecosystem performance.
Scale and Evangelize the Partner Platform
Collaborate with GTM and Solution Engineering to create integration blueprints, API playbooks, and sandbox environments that reduce time-to-value for new partners.
Define certification standards and reference architectures for recurring vertical use cases.
Share insights and findings across GoDaddy Commerce to shape our long-term platform strategy for embedded commerce and payments.

Benefits

We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave.
GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.
We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture).
Have a side hustle? No problem. We love entrepreneurs!
Most importantly, come as you are and make your own way.

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