Senior Director, Product Marketing - INFRA 360

Progress

65d • $225,000 - $262,500 • Remote

About The Position

Progress is seeking a world-class product marketing leader to drive a unified platform narrative in an AI-era market for its INFRA Business Unit. This role will own the global go-to-market strategy for a full-stack infrastructure management platform, encompassing network monitoring, security, observability, configuration automation, and application delivery. The position is a strategic one, influencing product strategy, revenue performance, customer insight, competitive positioning, and market narrative. The Senior Director will lead the commercial evolution and unified narrative of four key products (WhatsUp Gold, Flowmon, Chef, and LoadMaster) during a transition to SaaS, portfolio unification under INFRA 360, and AI integration. A critical mandate is to lead the transformation of the Product Marketing function into an AI-era capability, utilizing AI and data for faster execution while focusing human effort on strategic judgment and differentiation. This is a remote role, ideally for a candidate on the US East Coast.

Requirements

• 10+ years of Enterprise Infrastructure software product marketing
• Bachelor's degree required
• 7+ years leading and scaling strategic product marketing functions in global, matrixed enterprise environments
• Proven success leading GTM for complex, technical product portfolios in competitive or rapidly evolving markets
• Experience driving a SaaS transition, portfolio consolidation, or platform-level go-to-market strategy
• Demonstrated mastery of April Dunford-style competitive positioning and category narrative development
• Proven track record of cultivating strategic partnerships with industry analysts (Gartner, Forrester, IDC)
• Experience using AI tools to transform PMK workflows—competitive intelligence orchestration, research synthesis, and sales enablement
• Strong understanding of win/loss programs and operationalizing market intelligence for strategic decision-making
• Proven partnership across Product, Engineering, Sales, Finance, Customer Success, Demand Generation, and Executive Leadership

Nice To Haves

• MBA or advanced technical/business degree preferred

Responsibilities

• Define and own the unified INFRA 360 positioning framework, connecting product capabilities to enterprise priorities like infrastructure modernization, hybrid/cloud migration, application resilience, security and compliance, DevOps transformation, and AI-assisted operations.
• Ensure the platform narrative is the organizing principle for all go-to-market strategy, sales plays, competitive positioning, and field enablement.
• Build and maintain a competitive intelligence function powered by AI tools for signal ingestion and pattern detection, focusing on executive synthesis, strategic framing, and competitive response planning.
• Cultivate and own relationships with leading infrastructure analysts (Gartner, Forrester, IDC) to shape Progress INFRA category perception, secure favorable positioning, and influence buyer evaluation criteria.
• Create competitive battlecards, positioning frameworks, and sales plays grounded in real competitive differentiation.
• Establish a rigorous win/loss system to understand deal outcomes and use findings to improve positioning, inform sales strategy, contribute to roadmap decisions, measure competitive win rates, and track SaaS adoption.
• Drive marketing contribution to pipeline, ARR, and revenue OKRs in partnership with Demand Gen, Sales, and Channel teams, owning success metrics such as pipeline contribution, technical win rates, sales play adoption, SaaS migration velocity, competitive displacement, attach rates, and cross-product adoption.
• Partner with Product and Finance on value-based pricing and packaging strategy for infrastructure offerings, including subscription, usage-based, pooled, and enterprise models.
• Deliver sales plays, technical messaging, competitive assets, discovery frameworks, demo narratives, and enablement content to improve win rates and accelerate deal velocity.
• Support the full enterprise sales cycle from awareness through technical validation (POCs) to executive close.
• Partner closely with Sales and Customer Success to capture field feedback and translate it into sharper positioning, stronger proof points, and informed product inputs.
• Build customer proof, ROI narratives, outcome stories, and technical validation assets that support competitive displacement, SaaS migration, expansion, and executive selling.
• Architect how PMK workflows leverage AI for research, competitive synthesis, content orchestration, localization, and sales enablement.
• Ensure responsible, compliant use of AI across research, competitive intelligence, messaging, and customer communications.
• Lead a lean, strategically focused product marketing function, emphasizing positioning rigor, narrative architecture, competitive strategy, and analyst relations.
• Design team workflows and skillsets around strategic levers.
• Lead integrated execution across Demand Gen, Digital, Customer Advocacy, Partner Marketing, Field Marketing, and Product teams.
• Partner deeply with Product Management to bring voice-of-customer, competitive intelligence, product usage signals, and market trends into roadmap decisions.
• Represent INFRA marketing in executive forums, QBRs, and strategic planning.

Benefits

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan.
• Tuition Reimbursement program.
• Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
• Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
• Flexible paid vacation time, paid day off for your birthday, and company holidays.
• A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior