Senior Director, Product Marketing - B2B (Head of Marketing)

Wal-Mart•Sunnyvale, CA

52d

About The Position

What You'll Do... Lead and Inspire a World-Class Marketing Team: Manage, and mentor a high-performing team which spans various functions including brand, digital media, performance marketing, content marketing, product marketing, sales enablement, marketing operations, and membership growth. Define and Drive Marketing Strategy: Own the end-to-end marketing strategy to grow Walmart Business and its membership offering, including customer segmentation, value proposition, acquisition and sales enablement, customer onboarding and engagement, etc. Establish Brand Positioning: Shape and evolve Walmart Business' brand to reflect the needs of our B2B customers and elevate our presence in the market. Own Go-to-Market (GTM) Execution: Develop and execute GTM strategies for new product and feature launches, working closely with product, sales, and operations teams to implement plans. Drive Membership Growth: Build marketing plans that fuel membership acquisition, conversion, and retention of Walmart Business+ members. Use Data to Optimize Performance: Define KPIs and continuously experiment -- leveraging data and analytics to refine messaging, targeting, campaigns, and more to drive marketing performance. Cross-Functional Collaboration: Collaborate with key stakeholders across site, product, & engineering teams in co-development of business needs, ensuring site experience infuses Walmart Business marketing & new feature capabilities. Sales Enablement: Work closely with our Sales and Revenue Operations teams to understand and develop sales collateral, testimonial and other materials needed for our account executives to successfully land and expand larger, more sophisticated organizational customers. Influence and Advocate: Represent the voice of the business customer across the organization and champion marketing's role in driving B2B growth.

Requirements

15+ years of relevant marketing experience -- with a minimum of 5+ years of commercial / B2B experience aligned with key customer & sales enablement activities inclusive of lead generation, pipeline building, customer onboarding, etc.
Strong executive presence with the ability to manage up and across business and cross-functional leadership
Proven track record of building, leading, and scaling high-performing teams in fast-paced, dynamic environments.
Strong strategic and operational balance-able to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels including owned channels (site, CRM), paid media, social media & content marketing, sales enablement, etc.
Expertise in competitive and evolving markets, with a focus on driving adoption, customer engagement, and revenue growth.
Prior MarTech experience, including experience working with B2B capabilities such as Marketo, Salesforce, Adobe Experience manager, etc.
Data-driven mindset, with the ability to synthesize insights, measure effectiveness, and continuously optimize strategies.
Integrity and accountability, with a bias for action, customer-first thinking, and a passion for delivering results.