Director of Product Marketing

Parachute Health•Atlanta, NY

10d•$140,000 - $195,000•Remote

About The Position

Parachute Health is transforming post-acute care through the leading digital ordering platform for medical equipment and supplies. We replace the outdated, error-prone paper and fax process, which negatively impacts over 30 million patients annually, with a system that’s 10 times faster. Our platform connects a vast network of Home Medical Equipment (HME) providers, clinicians, and payors across all 50 states, ensuring millions of patients get the life-saving products they need quickly and efficiently. Join our team and make a difference in patient care. About the Role Parachute Health is seeking a Director of Product Marketing to lead our product marketing strategy for key products as we scale. This leader will be responsible for defining our value narrative, orchestrating go-to-market initiatives, and driving our product-led growth strategy. You'll be a key partner to our product and commercial teams, bringing market perspectives that shape how we develop, position, and bring solutions to market. As a strategic leader, you'll focus on: Crafting compelling product narratives and positioning Leading cross-functional commercialization efforts Accelerating our product-led growth strategy Guiding packaging decisions Mentoring 1-2 PMMs

Requirements

7+ years in Product Marketing with progressive leadership experience
Strong background in B2B SaaS, with PLG experience
Track record of successfully leading major product launches
Experience developing GTM strategies that drive measurable adoption
Proven ability to collaborate effectively with Product leadership
Experience building or guiding user education strategies
Experience working with AI-powered products and positioning automation
Strong leadership skills with experience mentoring PMM talent
Strategic thinking around packaging, positioning, and pricing
You must reside in the United States

Nice To Haves

Experience in healthcare, specifically provider and/or payor organizations
Background in both enterprise sales and PLG motions

Responsibilities

Strategic Market Insights & Positioning Synthesize market trends, competitive intelligence, and user feedback to inform positioning Partner with Product to ensure market perspectives influence roadmap priorities Develop differentiated messaging frameworks that resonate with target personas Lead strategic thinking around product bundling and portfolio positioning
Product-Led Growth Strategy Set vision and strategic direction for user education and in-app campaigns Guide development of scalable user activation and retention frameworks Establish metrics and success criteria for product adoption and PLG initiatives
GTM & Launch Excellence Own the launch framework and go-to-market playbook for major releases Orchestrate cross-functional launch readiness and commercial planning Define launch tiering methodology and resource allocation Ensure consistent positioning and messaging across launch activities
Packaging & Pricing Direction Develop pricing frameworks that align with customer value perception Collaborate with sales and finance leadership on market feedback and refine pricing strategy evolution
Team Leadership & Enablement Mentor PMM associate(s) to support their career growth and Marketing team goals Establish clear roles and processes between PMM, Product, Sales, and Marketing Create systems that enable your team to scale content production, delivery, and enablement Drive executive-level communication and stakeholder alignment

Benefits

Medical, Dental, and Vision Coverage
401(k) Retirement Plan
Equity Incentive Plan
Remote-First Company with a NYC office, offering a physical workspace for our greater New York City area employees.
Annual Company Wide Bonus (up to 15%)
Flexible Vacation Policy
Summer Fridays - 5 Fridays Off During Summer (Separate From PTO)
Monthly Internet Stipend
Annual Home Office Stipend
Co-Working Space Reimbursement
Annual stipend for education and development
Base Salary Bands (based on level and experience) $140,000 - $195,000