Senior Director, Product and Consumer Communications
About The Position
Chime is seeking a Senior Director, Product and Consumer Communications to lead Product & Brand Communications. The primary goal is to make Chime a household name, establish it as an innovator in consumer finance for the AI era, and showcase the full breadth of its offerings to mainstream America. This role will drive a significant improvement in the consumer and technology brand and scale the team responsible for achieving these objectives. The ideal candidate will be adept at conceptualizing brand campaigns that capture national attention and orchestrating integrated product launches. Collaboration with Brand Marketing and Product Marketing leadership is crucial for shaping cohesive narratives and amplifying them across various channels. The role requires strong brand and product communications expertise, innovative ideas, and a proactive approach.
Requirements
- 12+ years of experience in product, consumer, or brand communications, or related marketing roles, preferably in consumer technology.
- Track record of leading product and brand communications functions, including large-scale consumer campaigns and major product launches.
- Deep media and influencer relationships across consumer, business, and technology outlets, with a history of landing stories that strengthen brand positioning.
- Experience partnering with creators, celebrities, or brands to generate earned media for consumer, corporate, or social impact campaigns.
- Proven leadership experience: developed high-performing teams, led cross-functional initiatives, and managed agency partners in fast-paced environments.
- Fluency in fintech and consumer technology, including the impact of AI on products, consumer behavior, and communications.
- Exceptional writing, editing, and verbal communication skills; ability to write with personality and make complex ideas clear and compelling.
- Experience advising C-suite executives and building effective partnerships with Marketing, Product, and Engineering teams.
- A degree in Communications, Public Relations, Marketing, Business, or a related field.
Responsibilities
- Own an integrated product and brand communications strategy that drives the business and wins over consumers and the tech community.
- Collaborate with Brand Marketing to transform brand partnerships, consumer insights, original research, and cultural moments into sustained coverage.
- Drive 360-degree product launches, including messaging, media relations, influencer engagement, and surrounding content to create buzz.
- Lead and develop a high-performing team, raising the standard for the function.
- Partner with Product Management, Engineering, Brand Marketing, Product Marketing, Content, and other teams to ensure clear storytelling for all launches and campaigns.
- Prepare Chime's product, technology, and marketing leaders for external communications, working with the CTO, CPO, and CMGO.
- Cultivate relationships with national and local consumer, lifestyle, business, technology, and trade outlets.
- Direct external agencies to drive consistent coverage and bring campaigns to life.
Benefits
- Bonus(es)
- Competitive equity
- Backup child, elder, and pet care
- Subsidized commuter benefits
- Comprehensive health, financial, and wellbeing benefits
- Generous vacation policy
- Company-wide paid days off
- 1% of time off to support local community organizations
- Annual wellness stipend
- Up to 22 weeks of paid parental leave for birthing parents
- 12 weeks of paid parental leave for non-birthing parents
- Access to family planning reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Director
