Senior Director, Personal Training

The Y in Central Maryland•Towson, MD

About The Position

The Y in Central Maryland is seeking a Senior Director, Personal Training to lead and grow Personal Training and Small Group Training across the organization. This is an association-wide business and people leadership role. The successful candidate will build the strategy to help trainers succeed, members achieve results, and the Personal Training business grow. Responsibilities include developing high-performing Personal Trainers, strengthening sales and referral processes, growing Small Group Training, improving client retention, and using data to monitor revenue, conversion, productivity, utilization, retention, and profitability, while keeping the member relationship central. This role also involves creating strong connections between Personal Trainers, Fit Coaches, Membership teams, Group Fitness, Marketing, and Family Center leadership to ensure members can discover the right coaching experience. The ideal candidate is a fitness leader with experience in Personal Training leadership, strong sales and business-development skills, financial acumen, and a proven track record of developing teams and growing revenue.

Requirements

Personal Training leadership experience.
Strong sales and business-development skills.
Financial acumen.
Track record of developing teams and growing revenue.
Ability to build a strong business without losing sight of the person behind every number.

Responsibilities

Lead and grow Personal Training and Small Group Training across the Y in Central Maryland.
Build the strategy for trainer success, member results, and business growth.
Develop high-performing Personal Trainers.
Strengthen sales and referral processes.
Grow Small Group Training.
Improve client retention.
Use data to understand performance and identify areas for improvement.
Monitor revenue, conversion, productivity, utilization, retention, and profitability.
Ensure the member relationship remains central to all work.
Create strong connections between Personal Trainers, Fit Coaches, Membership teams, Group Fitness, Marketing, and Family Center leadership.
Abide by The Code of Conduct with Youth, ensuring a safe and respectful environment for young people.
Complete training on child abuse prevention and comply with legal reporting requirements.