ViiV Healthcare (GSK) Senior Director of ViiV Portfolio Brand Payer and Access Strategy & Marketing

GSK, Plc.•Durham, NC

50d•Onsite

About The Position

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! ViiV is seeking an experienced, strategic Senior Director of ViiV Portfolio Brand Payer and Access Strategy & Marketing to lead development and execution of all value access and distribution strategies and marketing plans for all payer, institutional and trade customer segments (e.g. Commercial Managed Care, Medicaid, Medicare, Long Term Care, AMCs/hospitals, GPOs, Specialty Pharmacies and Wholesalers, etc.) supporting the HIV portfolio. The scope includes patient access encompassing coverage, coding and payment programming and involves significant levels of matrix management to appropriately influence stakeholders and manage priorities. The scope also includes Payer Training and Pull-through

Requirements

Bachelor's degree & 7 plus years' experience in general pharma OR specialty access strategies, account management applications, and basic health economics analyses
3 plus years of First Line Leadership experience in a matrix environment
Experience presenting to the Executive Leadership

Nice To Haves

MBA, MPH, PharmD or Health Economics/Outcomes Research
US Based Experience
HIV experience
Second line leadership experience
Be an established commercial leader with a track record of building and leading US Market Access teams responsible for strategy and execution
Developing payor value propositions and achieving access for products with a variety of reimbursement schemes - including buy and bill
Have a strong professional network and the ability to draw and develop talent

Responsibilities

Design, build and maintain the HIV portfolio brand value propositions for target segment population-based decision makers integrating clinical, economic, humanistic/quality and other elements that align benefits to valid formulary decision maker needs.
Develop access marketing plans, aligned with provider brand plans, that integrate each element of the marketing mix to fit key objectives: price (list price, discounts, rebate guidelines etc.), promotion (value story, channel and pull-through), place (distribution channel) and product (package sizes, safety features, etc.). This includes navigating a heavily matrixed organization to influence strategic priorities and coordinate key initiatives.
Create, produce, train and maintain supporting promotional and non-promotional interventions for target segment channels:
Branded value message materials for account teams
Rebate programs and supporting tools to customize price and value aligned with customer need
Access, coding, coverage and payment content for use w/ payers and trade partners
Support account negotiations where appropriate through review and consultation on business cases and internal executive governance approvals.
Support aligned Health Outcomes research agenda throughout brand lifecycle that validates relevant value messages with a focus on FDAMA Section 114 opportunities
Identify new opportunities to expand business or reallocate resources to grow profits aligned with brand strategy
Supervise, coach, develop and evaluate direct reports including normal and customary supervisory responsibilities including budget management, performance evaluation, coaching, discipline etc
Coordinate above brand access-related strategies and appropriate interfaces with Public Policy, VGR, Legal and other relevant functional stakeholders.
Serve as single point of contact for ViiV organizations related to all Access Strategy, Marketing, Payer Pull-through, and Payer Training functions to facilitate efficient coordination of data, information, business decisions and resource utilization
Responsibilities also include clear stakeholder engagement, preparing materials for senior leadership, and ensuring compliance with legal and policy requirements.