Senior Director of Product, Customer Data and Orchestration Platform

People Inc•New York, NY

10d•Hybrid

About The Position

The Senior Director of Product will serve as the strategic product lead and primary communication bridge for our emerging Customer Data and Orchestration Platform. This role is dedicated to evolving our technical architecture from 'session-based' to 'user-focused' by delivering a high-fidelity 'Golden Record'—a Central User Profile that harmonizes subscriptions, behavioral metrics, and customer history across existing data silos. Acting as a force multiplier for our marketing and data teams, this leader will refine our systems to automate complex data workflows, remove technical friction, and unlock scalable, data-backed customer growth opportunities. This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Requirements

Bachelor's degree preferred and/or equivalent experience.
7+ years in digital product management, with a strong track record in mobile app development and consumer engagement strategies.
Demonstrated experience launching and scaling high-profile mobile products; DTC, media, or lifestyle brand experience is a strong plus.
Deep understanding of mobile analytics, growth levers, A/B testing, and agile product processes.
Proven leadership skills with a successful track record of managing and mentoring product managers and cross-functional stakeholders.
Exceptional communication and presentation skills, with the ability to align and influence at all levels of an organization, including C-suite executives.
A passion for innovation in the media space and a strong orientation toward outcomes, user needs, and brand integrity.

Responsibilities

Architect the Central User Profile (Golden Record) to serve as a shared service, giving marketing teams a 'plug-and-play' data source for high-scale activation, personalization, and segmentation.
Serve as the product lead for Piano. Define and enforce how we manage access, paywalls, and subscription logic.
Partner with marketing and business leadership to prioritize high-margin, "Known-First" use cases—such as intelligent list identification, intelligent up-selling, and precision cross-selling—to maximize the Lifetime Value (LTV) of the existing customer database.
Serve as the product champion for our warehouse-native Composable CDP model, advocating for an approach that connects best-of-breed tools directly to BigQuery.
Partner with marketing teams to drive the ongoing optimization of onsite marketing experiences to improve conversion and engagement.
Lead the continued integration of Piano across the portfolio, focusing on automating entitlement checks and subscription logic to free up marketing and customer services teams from manual troubleshooting.
Partner with marketing teams to translate complex marketing requirements into automated orchestration logic, ensuring "Next Best Action" (NBA) signals are delivered seamlessly into customer engagement tools.
Design and own the central customer data that equips marketing leads with high-fidelity data to control audience segments and "Share of Voice".
Coordinate the roadmap for the identity and access layer, focusing on "Identity Bridges" like newsletter sign-ups to link anonymous user intent with known profiles.
Balance universal platform standardization with the flexibility required by specific brand and marketing teams.
Collaborate on new acquisition opportunities by building business cases and modeling revenue impact with brand and marketing leaders.
Collaborate with marketing and business leaders to establish common success metrics, ensuring platform improvements are directly tied to the ability to drive conversion and LTV.
Set expectations for data quality, freshness SLAs, consent/compliance requirements, and incident response across identity and activation pipelines.
Serve as a primary bridge between marketing teams and engineering, ensuring the marketing technologies are technically optimized to support the businesses growth and retention goals.
Lead and mentor product managers, including a Junior PM focused on Audience Relationship initiatives.
Partner with brand and marketing teams to ensure platform tools are fully adopted, driving a cultural shift toward unified, efficient, customer data-backed architecture.
Lead resolution when business objectives, user experience, and technical capabilities conflict.