About The Position

The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth. This role sits at the intersection of: Performance marketing Audience psychology Creative operations You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance. This is not a production role. This is a thinking role with commercial accountability.

Requirements

  • 8-12+ years in creative strategy and/or performance marketing
  • Experience in DTC or CPG
  • Deep understanding of paid creative systems
  • Strong instincts for female-focused wellness brands
  • Data-fluent and commercially minded
  • Exceptional taste and pattern recognition
  • Able to articulate why something works and not just that it does

Nice To Haves

  • Experience scaling a 9-figure DTC brand
  • Deep understanding of midlife female consumers
  • Proven ability to build and mentor creative teams while managing up

Responsibilities

  • Define Creative Direction
  • Lead Performance Creative Strategy
  • Creator & UGC Alignment
  • Team Leadership
  • Cross-Functional Partnership

Benefits

  • Competitive comp package
  • Health stipend
  • Health benefits
  • Generous time off policy
  • Free product
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