Paid Performance Creative Director

AP MAX INC

About The Position

Brello Health is seeking a world-class Paid Performance Creative Director — a rare blend of visionary creative leader and hardcore data-driven performance marketer. This is not a traditional creative director role. You will own the full creative pipeline for paid media at scale: from ideation and art direction to production oversight, content distribution, and AI-accelerated iteration. You will be the driving force behind creative strategy across every major paid channel, ensuring that every dollar of media spend is backed by high-converting, platform-native content. You have managed large budgets, you know what makes a Meta ad stop the scroll, you understand the Andromeda algorithm, you can spot a winning YouTube hook in three seconds, and you treat creative as a growth lever — not just a brand exercise.

Requirements

10+ years of experience in performance creative, paid media creative strategy, or a hybrid creative/growth role
Demonstrated track record managing $5M+ in annual paid media spend with measurable creative impact on ROAS/CAC
Deep platform expertise across Meta (including Andromeda mechanics), YouTube, YouTube Shorts, TikTok, Pinterest, CTV/OTT, and linear TV
Hands-on experience with creative analytics tools (Meta Ads Manager, YouTube Studio, TikTok Ads Manager, Triple Whale, Northbeam, or similar)
Strong art direction portfolio with examples spanning video, static, UGC-style, and motion creative
Experience building and leading creative teams — including managing external agencies and production vendors.
Proven, demonstrable use of AI tools in a professional creative workflow (portfolio examples or case studies required)
Ability to move fast without sacrificing quality — comfortable in a high-velocity, test-and-learn environment
Exceptional communication skills — able to present creative rationale and performance insights to C-suite stakeholders

Nice To Haves

Experience in DTC, e-commerce, fintech, or subscription-based growth marketing environments
Familiarity with programmatic creative and dynamic creative optimization (DCO) platforms
Background in or exposure to influencer marketing and UGC content strategy at scale
Hands-on video editing or motion design skills (even if you now direct rather than execute)
Experience with TV ad production — from concept through broadcast delivery
Knowledge of creative localization for international markets

Responsibilities

Lead end-to-end creative strategy for all paid performance channels, setting the vision for messaging, visuals, format, and tone
Provide hands-on art direction for video, static, and motion creative — guiding internal teams and external agencies/freelancers
Own the creative brief process: translating performance data and audience insights into actionable creative direction
Define platform-specific creative standards and maintain a living playbook for every channel
Partner with brand, product, and growth teams to ensure creative is both on-brand and conversion-optimized
Use data to drive every creative decision — deeply fluent in creative analytics (VTR, CTR, CVR, ROAS, hook rate, hold rate)
Design and run structured creative testing frameworks (A/B, multivariate) to validate hypotheses and scale winners fast
Collaborate with media buyers to understand creative performance at the ad set and audience level
Identify creative fatigue signals early and maintain a healthy pipeline of fresh creative to prevent performance decay
Build reporting dashboards and present creative performance insights into executive leadership
Lead and grow a high-performance creative team including videographers, editors, designers, copywriters, and motion artists
Manage relationships with production houses, UGC agencies, influencer networks, and creative freelancers
Set and manage creative production budgets, timelines, and workflows without sacrificing quality or speed
Establish feedback loops between creative, media, and analytics teams to accelerate learning velocity
Actively use AI tools to accelerate creative production, ideation, and iteration — this is a mandatory requirement, not a nice-to-have
Proven experience with tools such as: Runway, Midjourney, ElevenLabs, Sora, Pika, Adobe Firefly, Kling, or equivalent
Use AI for script generation, storyboarding, asset variation, voiceover, translation/localization, and creative testing at scale
Stay ahead of emerging AI creative tools and evaluate them for adoption into the production workflow
Develop internal AI usage standards and train team members to use AI tools responsibly and effectively