Senior Director of Marketing

D5 Capital•Arvada, CO

2d•$120,000 - $150,000•Onsite

About The Position

We're hiring a Senior Director of Marketing at D5 Capital Holdings, and it's one of the strongest marketing seats open in home services right now: a multi-million dollar budget, a growing multi-brand portfolio, and a seat on our executive leadership team, with real room to shape where the function goes next. Portfolio Overview D5 Capital Holdings is a private equity-backed holding company growing best-in-class home services brands: StruXure, leader in motorized pergolas and smart outdoor living; K&H Home Solutions, a 70-year name in Colorado exterior remodeling; K&H Painting Professionals, which joined the portfolio in 2025; and the rest of our growing portfolio, across Colorado, Georgia, and Utah. Our vision: restore faith in home improvement. Our mission: be fair, earn trust, do good work. We give each company the backbone to scale without losing the craftsmanship and relationships that built its reputation, and we're looking for driven professionals to build the systems and growth behind our bottom line. About the Role You'll own marketing strategy and execution across the entire D5 portfolio: a multi-million dollar budget and the teams behind demand generation, performance marketing, tradeshow strategy, and lead conversion, including the shared services call center. As marketing partner to each entity's General Manager, you'll translate portfolio-wide strategy into market-level execution. The operating rhythm you set holds marketing, sales, operations, and brand leadership accountable to one outcome: profitability, not just activity. Call center performance sharpens through both AI-enabled tools and dedicated human effort, measured by the portfolio's ability to turn demand into profitable revenue. This role is open to candidates located within commuting distance of Arvada, CO or Alpharetta, GA.

Requirements

Experience in home improvement, outdoor living, or a related consumer services industry
8+ years of marketing leadership experience, with a strong track record in direct response marketing
Experience owning multi-million dollar budgets, with accountability to profitability
Experience overseeing or working closely with a call center or lead-conversion function
Deeply analytical, with a track record of owning the data and scorecards that drive accountability across marketing, sales, and call center teams
Experience marketing across multiple markets, regions, or a multi-brand portfolio
Proven ability to lead marketing teams and hold them accountable to results
A player-coach mindset: strategic one moment, hands-on the next; no task too big or too small
Experience with CRM or lead-tracking platforms (e.g., i360 or similar systems)

Responsibilities

Set marketing strategy and own the multi-million dollar portfolio budget, driving ROI and profitability across all markets
Manage and develop the marketing team, overseeing the call center so leads are worked, closed, and converted
Shift focus from impressions and brand awareness to direct response: actions, leads, and conversions
Own the lead-to-revenue pipeline, managing CPL and channel mix to prioritize profit per lead over volume
Own lead quality and scoring to focus call center capacity on the best-fit leads
Balance promotions and pricing strategy to protect margin
Serve as the marketing lead for each entity's GM, aligning lead volume and quality with field capacity and margin
Identify cross-sell opportunities across portfolio brands to grow household-level value
Own the data: building and running the scorecards that hold marketing, sales, and call center teams accountable across lead volume, CPL, conversion, and profitability by channel and market
Develop and optimize direct response campaigns across paid media, digital, and other channels