Sr Director of Marketing

Creature Comforts Brewing Company•Athens, GA

11h•Onsite

About The Position

The Senior Director of Marketing is responsible for setting and leading Creature Comforts’ overall marketing strategy to build enduring brands, deepen consumer relevance, and drive sustainable business growth. The role integrates above-the-line and below-the-line marketing efforts across brand strategy, creative, digital and social media, communications, partnerships, field activation, consumer experience, and commercial priorities. The Senior Director leads and develops the Marketing organization, establishes priorities and measures of success, manages agency relationships and resources, and works closely with Sales, Innovation/Product, Taproom, Finance, Operations, and executive leadership. The role owns brand and portfolio strategy, integrated marketing planning, commercial partnership, creative direction, consumer and market insights, communications and reputation, budget management, and organizational development. The position is based at Creature Comforts’ headquarters in Athens, Georgia, reports to the SVP of Commercial Operations, and is classified as exempt. Regular travel to markets and occasional evening and weekend events are required.

Requirements

7+ years of progressive marketing experience, preferably in beverage alcohol, CPG, consumer lifestyle brands, hospitality, or another highly brand-driven consumer category.
5+ years of meaningful people-leadership experience, including managing senior or functional leaders.
Demonstrated success developing and implementing integrated brand strategies that contribute to measurable business growth.
Significant experience in several disciplines such as brand strategy, creative development, consumer marketing, digital/social, media, PR, experiential marketing, field/trade marketing, partnerships, innovation, and consumer insights.
Experience developing annual marketing plans and managing significant marketing budgets.
Demonstrated success managing creative, PR, media, or other external agency relationships.
Strong understanding of consumer research, performance analytics, and marketing measurement.
Experience working closely with Sales and translating marketing strategy into commercially executable programming.
Exceptional written, verbal, presentation, and executive communication skills.
Ability to travel regularly to markets and attend occasional evening and weekend consumer, industry, partnership, and company events.
Ability to meet the stated physical demands, including standing, walking, using hands to handle or feel, reaching, climbing or balancing, stooping, kneeling, crouching or crawling, working at a desk and computer for long periods, talking or hearing, and occasionally tasting or smelling; close, distance, and focus-adjustment vision are also required. Reasonable accommodations may be made.

Nice To Haves

Beverage-alcohol, distributor/wholesaler, retail, and three-tier-system experience.
Experience successfully launching new products, brands, packages, or major brand initiatives.
Bachelor’s degree in Marketing, Business, Communications, or a related discipline; equivalent relevant experience will be considered.

Responsibilities

Own the overarching marketing vision and strategy for Creature Comforts and its portfolio of brands, including positioning, target consumers, value propositions, messaging, and long-term growth strategies.
Develop annual and multi-year marketing plans that translate company objectives into brand priorities, investments, and execution plans.
Partner with Innovation, Sales, Finance, and Operations to identify consumer and market opportunities and inform innovation, packaging, format, and go-to-market strategies.
Protect and evolve the Creature Comforts master brand identity, reputation, voice, and standards while balancing established brands with emerging brands and innovation.
Set the strategic direction for integrated marketing initiatives across paid, owned, earned, experiential, retail, digital, social, PR, partnerships, events, and community channels.
Create an annual marketing calendar aligned with brand priorities, launches, seasonal opportunities, partnerships, sponsorships, taproom moments, and commercial programming.
Establish strategic objectives, audiences, messages, channel priorities, and success measures for major initiatives, ensuring above-the-line and below-the-line efforts work together.
Partner with the Senior Creative Director to translate brand strategy into campaigns, storytelling, digital marketing, and consumer engagement initiatives.
Ensure brand strategies are executed effectively across packaging, point-of-sale materials, retailer programming, distributor tools, digital content, events, and account-level activity.
Serve as Marketing’s senior strategic partner to Sales, translating consumer and brand strategy into programs that support distribution, velocity, trial, repeat purchase, and retailer and distributor enthusiasm.
Partner with Sales leadership on market prioritization, channel strategy, retail programming, wholesaler support, point-of-sale strategy, and key account opportunities.
Develop scalable marketing platforms for distributor and field teams in anchor and expansion markets, and spend time in-market with Sales, distributors, retailers, consumers, and field teams.
Establish the creative design direction for the company and its brands across advertising, packaging, photography, video, social, merchandise, digital experiences, and other consumer-facing materials.
Provide strategic briefs and direction to the Senior Creative Director, internal creative teams, and external creative partners; evaluate major concepts and brand initiatives for strategic and business alignment.
Build an insight-led Marketing Department using consumer research, sales data, digital analytics, retailer and distributor feedback, competitive intelligence, and cultural trends.
Establish marketing KPIs and a measurement framework; evaluate campaign performance and require post-mortems for major campaigns, launches, partnerships, and investments.
Communicate Marketing performance, insights, risks, and opportunities to executive leadership.
Set external communications priorities with executive leadership and direct PR, product launches, major partnerships, company announcements, executive visibility, thought leadership, and earned-media opportunities.
Provide strategic oversight of partnerships, sponsorships, community initiatives, and reputation management, including sensitive or high-profile communications when necessary.
Develop and manage the annual Marketing budget; allocate, forecast, track, reconcile, and evaluate investments across brands, markets, channels, agencies, and initiatives.
Manage agency scopes, contracts, deliverables, and performance, and assess whether capabilities should be provided internally or by external partners.
Lead, coach, and develop the Marketing Department, setting roles, priorities, decision rights, expectations, and accountability.
Provide strategic leadership to the Senior Creative Director and other Marketing team members, develop future leaders and succession plans, and guide departmental capabilities and processes.
Establish an operating rhythm and strong cross-functional relationships, fostering collaboration, constructive debate, experimentation, accountability, and continuous improvement.