Senior Director of Marketing, Food & Beverage

Aptean • Alpharetta, GA

8d • Remote

About The Position

This role is responsible for global marketing strategy and execution for the Food & Beverage segment, reporting directly to the CMO. The position will lead the segment's messaging, campaigns, positioning, lead generation, and lead follow-up across all F&B products. The individual will be accountable for the segment’s success, including pipeline, new logo acquisition, upsells, cross-sells, and retention.

Requirements

• B2B marketing experience within the technology sector
• Experience owning go-to-market strategy and marketing for a segment or vertical
• Experience with messaging, branding, campaigns and lead strategy
• Ability to influence cross-functional teams without formal authority
• Experience owning outcomes including pipeline, acquisition, upsells, cross-sells and retention
• Naturally metrics-driven and measure the success of every objective

Nice To Haves

• Experience in food and beverage operations, manufacturing or food production
• Experience representing food and beverage solutions in forums or on stage
• Familiarity with CRM platforms, demand planning or quality management
• Experience in SaaS or enterprise software

Responsibilities

• Own global go-to-market strategy and marketing for the Food & Beverage segment
• Lead messaging, campaigns strategy, budget, lead gen and follow up messaging and support, for the segment
• Own and improve web conversions, landing page content, and segment copy
• Deliver sales enablement and support for all GTM teams for the segment
• Align Product marketing messaging, Sales support, Marketing operations, and overall segment GTM execution
• Define and design market segmentation, TAM/SAM/SOM planning, and ABM execution

Benefits

• competitive pay
• robust benefit plans
• opportunity to grow your career in a fast-paced, flexible and casual environment
• outstanding opportunity for career development and growth

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed