Senior Director of Digital & Ecommerce

Bubble Skincare•New York, NY

10d•$130,000 - $190,000•Onsite

About The Position

We are creating a new ecommerce vertical at Bubble, and this role will be pivotal in shaping it. The Senior Director of Digital & Ecommerce will bring together all ecommerce channels — Amazon 3P, Bubble DTC, and key retailer.com partners (Ulta.com, Target.com, Boots.com, etc.) — under one umbrella for the first time. This is both a strategic and hands-on role. You’ll be responsible for setting the vision and roadmap for Bubble’s ecommerce growth while directly managing day-to-day channel operations. You’ll oversee agency partners (Amazon) but remain accountable for channel performance, strategy, and revenue delivery. You will also lead the Growth & Media Manager (DTC + retail paid media) and the CX Manager, ensuring these functions work together seamlessly to deliver growth and brand impact.

Requirements

7–10+ years of ecommerce experience (Amazon 3P, retailer.com, and/or DTC).
Track record of driving growth in a high-velocity consumer brand, ideally beauty, personal care, or CPG.
Comfortable being both strategic and hands-on — from shaping the future of the function to rolling up your sleeves in channel execution.
Strong commercial acumen with experience in P&L ownership, forecasting, and growth planning.
Experience managing agencies or external partners while maintaining accountability for outcomes.
Leadership experience managing people, with the ability to coach and build a high-performing team.
Entrepreneurial, agile, and thrives in a fast-moving, scaling business.

Responsibilities

Define and build Bubble’s ecommerce function, setting the roadmap and KPIs for Amazon, DTC, and retailer.com.
Carve out what success looks like across channels and build best practices that scale globally.
Lead, coach, and develop the Growth & Media Manager and CX Manager to ensure paid media, customer experience, and channel operations are aligned and driving growth.
Deliver against commercial sales targets across all ecommerce channels, building and executing promo and campaign plans (e.g., Black Friday, seasonal activations, retailer-specific events) to maximize performance.
Manage the relationship with Bubble’s Amazon agency, providing strategic direction and accountability for sales, advertising, assortment, pricing, and operational success.
Drive category expansion, ranking, and review strategies to accelerate growth.
Own the direct-to-consumer channel, optimizing site experience, conversion, CRM, retention, and promotions.
Lead the email and SMS program end-to-end — including campaign calendar, flows, segmentation, and reporting — ensuring it drives conversion and retention.
Partner with the Growth & Media Manager to integrate learnings from paid channels into CRM testing and segmentation.
Own SEO strategy and execution across DTC and retailer.com partners, ensuring technical, on-page, and content optimization that drives traffic, conversion, and visibility on the digital shelf.
Lead content, merchandising, promotions, and growth strategies for retail.com partners (Ulta, Target, Boots, etc.).
Ensure the “digital shelf” is optimized — from imagery and copy to reviews and search ranking.
Provide leadership and direction to the CX Manager to ensure world-class service across DTC.
Partner with Operations and Community to ensure CX reflects Bubble’s brand values, while resolving issues that impact retention and loyalty.
Partner closely with retail, marketing, operations, and finance to ensure ecommerce plans align with broader business priorities.
Provide ongoing reporting, insights, and recommendations to senior leadership.