Sr. Director of Digital & Ecommerce

Sales Factory•Greensboro, NC

4d•Hybrid

About The Position

The Sr. Director of Digital & Ecommerce at Sales Factory is responsible for the strategic leadership, performance, and evolution of the agency’s digital ecosystem. This role oversees Digital Marketing & Content, Paid Marketing, and Ecommerce, ensuring all digital efforts work together to drive brand discoverability, engagement, and measurable business growth. This role manages teams that bring web experiences to life, tell brand stories through organic and user-generated content, generate awareness and capture high-intent audiences through paid media, sell products on owned and retail .com channels, and manage the strategy & execution of retail media budgets. This leader guides how brands present themselves, connect with audiences, and convert across owned, paid, and retail digital environments. The Sr. Director of Digital & Ecommerce works closely with Marketing Strategy, Creative, Research, and Business Development to translate insight into integrated digital strategies that perform. This is a leadership role requiring strong digital fluency, strategic thinking, and the ability to lead leaders. This position is a combination of technical and leadership roles, requiring diverse experience in the digital marketing industry and in-depth knowledge of .com retail channels (Amazon, Walmart, Home Depot, and Lowe’s). The Sr. Director of Digital & Ecommerce manages the Digital Marketing & Content, Paid Marketing, and Ecommerce teams and reports to the SVP, Insights & Activation. Who are we at The Sales Factory? The Sales Factory culture is based on the mantra Love to Learn! Love to Win ! We are seeking team members who share our enthusiasm for instilling this mantra in their personal and professional lives. We encourage all team members to work collaboratively, sharing their unique expertise, skills, and experiences, and to work together to achieve our clients’ goals. We look for problem solvers who are willing to do the extra legwork to get the “win,” resourceful people who value the combination of data and creativity to solve business problems, and those who are excited to challenge the status quo. Our curiosity drives us to learn more every day, and we are always open to new ideas and concepts. Are you ready to accept the challenge? Team Schedule In general, Sales Factory working hours are Monday - Friday, 8:30 am - 5:30 pm. At the Sales Factory, overall, we operate in a hybrid work environment where the majority of the team reports to the office on Tuesdays and Thursdays and works remotely Mondays, Wednesdays and Fridays. This position will report to our Greensboro Office in accordance with our hybrid schedule. At Sales Factory, an effective Sr. Director of Digital & Ecommerce is expected to:

Requirements

Bachelor’s degree in a related field
8+ years of experience in digital marketing, ecommerce, or integrated digital leadership
Proven experience leading multi-disciplinary digital teams
Strong understanding of how brands are discovered, evaluated, and chosen across owned, paid, and retail digital channels
Experience translating data and insight into digital strategy and direction
Exceptional problem-solving and strategic thinking skills
Strong ability to communicate complex concepts clearly to clients and internal teams
Demonstrated ability to lead, mentor, and develop team leaders
Excellent written and oral communication skills
Proficiency in Microsoft Office, PowerPoint, Excel, and the Google Suite
Proficiency with various data and reporting tools, including Google Analytics, Salsify, ecommerce platforms, and retailer portals

Nice To Haves

Experience in agency or complex client environments
Familiarity with the digital shelf – retail media networks and .com retail platforms (Amazon, Walmart, Home Depot, Lowe’s)
Working knowledge of SEO, paid media, analytics, and website strategy

Responsibilities

Lead the Digital Marketing & Content, Paid Marketing, and Ecommerce verticals, coaching and developing high-performing teams and people leaders
Translate business and client objectives into clear, actionable digital strategies and frameworks that guide execution across teams
Ensure digital efforts across paid, owned, and retail channels are integrated, consistent, and performance-driven
Partner closely with Insights & Analytics to interpret research, analytics, and performance data into practical digital direction and recommendations
Oversee digital performance against key business KPIs (internal and external), including growth, efficiency, and margin
Guide platform strategy and best practices across websites, content, paid media, and retail environments
Ensure digital activations meet industry best practices, including privacy, accessibility, and compliance standards
Identify opportunities and risks across digital and retail environments using market signals, competitive intelligence, and client objectives
Collaborate with operations and business development to support accurate scoping, feasibility, and sustainable growth
Manage relationships with external partners, including contractors, vendors, and technology partners
Stay current on digital trends, platforms, and emerging opportunities to advance Sales Factory’s capabilities

Benefits

Hybrid Work Schedule - Only in office on Tuesdays & Thursdays!
Flex Fridays! No meetings are scheduled after 12 pm on Fridays ... Clients taken care of, work is caught up for the week? Have that time back for yourself to tend to appointments, exercise, you name it!
Relaxed Work Environment & Comfort Casual Attire - No need for a fancy suit! We're more interested in your talents than your wardrobe .. feel free to wear what's most comfortable to you at your home office and in office.
Full Company Benefits Package (Medical, Dental, Vision, Supplemental Benefits, Health Discount Cards) Ask about our 100% Company Paid Benefits Effective after completing 30 days of employment
Employee Assistance Programs with personalized mental health support plans (Your wellbeing is TOP priority at Sales Factory)
401k Plan w/ 4% company match!
Flexible (Unlimited) PTO Plans w/ 13 Paid Holidays
Company Bonus Programs
Monthly Phone & Gym Reimbursements
Paid Parental Leave
Company provided continuing education, training, and certification programs
Financial Wellness services
Happy Hours, Free Snacks & Drinks, Monthly Team-Building Activities ... & SO MUCH MORE!!