Senior Director of Communication, Product

Xero • San Mateo, CA

1d • Hybrid

About The Position

As a strategic partner to our Product and Technology teams, you will shape and amplify Xero's external narrative across AI, Payments, Payroll, and other key products. You will play a central role in driving awareness of our innovation agenda, demonstrating how our intelligent, connected products help small businesses and their advisors thrive. This involves developing and leading external communications strategies that position us as a category leader in applied AI and financial technology. You will translate sophisticated concepts into narratives that resonate globally, serving as a trusted advisor to senior product leaders while driving positive media coverage across business, technology, and trade outlets.
You will manage and mentor a global team of in-house and external contributors, fostering a collaborative and strategic approach to communications. Working closely with Corporate Communications, Social Media, Global Brand, and Marketing teams, you will ensure our messaging and goals are aligned to create a unified voice in the market.

Requirements

• You bring a deep understanding or demonstrated interest in AI and fintech landscapes, with an ability to translate complex concepts into approachable stories.
• Exceptional writing and storytelling skills are essential, specifically tailored to diverse global audiences.
• We value strong media relations expertise with a history of building narratives that resonate across tech and business press.
• You possess a collaborative leadership style, capable of aligning cross-functional stakeholders and managing in-house teams or external agencies.
• Experience within B2B enterprise or SaaS software environments is highly desirable.
• You are comfortable prioritising projects in a fast-paced environment and communicating clearly with global stakeholders.

Responsibilities

• Building and leading the innovation narrative to position us as a forward-thinking technology partner.
• Collaborating with Data Science and Tech Advocacy teams to drive our overarching AI storyline and thought leadership initiatives.
• Developing innovation-focused storylines for XeroCon and regional product events to align with our broader brand.
• Partnering with Product Marketing to execute external strategies for Payments, Payroll, and AI products.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees