Sr Strategic Director of Communication

SEIU Healthcare 1199NW•Kent, WA

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About The Position

SEIU Healthcare 1199NW is the largest healthcare union in Washington State, and our mission is to win quality healthcare, social justice and good jobs for all. We are looking for an experienced senior-level strategic communications director to provide strategic communications development & direction for union, community & political campaigns and lead our communications department. If you want to work in a fast-paced, action-oriented organization fighting for a more just and compassionate world, this job is for you. We are looking for the right individual must be an excellent strategic team leader who will collaborate with the organizational leaders to build and implement a communications plan for growth. Excellent interpersonal skills, writing, analytical and messaging skills. Strong project management, and extensive experience in both internal and external communications. Position reports to the president and other officers as assigned. A minimum of 8-10 years experience leading a communications team for a progressive organization, elected official or union, using both traditional and online platforms is essential.

Requirements

10-15 years experience working in communications for a progressive organization, elected official or labor union
Deep commitment to workers’ rights, social justice and progressive values
Extensive knowledge and successful experience in communications strategies in support of worker bargaining, organizing, community and/or grass roots leverage campaigns
Extensive knowledge of legislative and political communications strategies preferred
Experience in working with polling firms; analyzing and translating polling results to effective messaging
Excellent writing, verbal, visual and analytical skills
Extensive experience using social media in campaigns
A positive, solutions-oriented, can-do attitude and enthusiasm for leading teams
Demonstrated knowledge of electronic and print media systems, advertising and messaging techniques, production of printed and audiovisual materials
Demonstrated ability to manage effective relationships with union leaders and staff, members, news media, and allied organizations and maintain a high union profile
Bachelor’s degree required, Master’s preferred
Must be available for travel. Long and irregular hours are routine

Responsibilities

Develops and leads the development of the brand strategy, budgeting, and project management aligned with organizational mission and goals
Develops a grassroots marketing strategy to ensure brand recognition
Directs development and delivery of campaign communications, member communications, media outreach and capacity building
Facilitates the union’s communications strategy through all channels of communication including literature, advertising, social media, video, press relations and promotional items.
Leads the development of the messaging and communications for use in bargaining, organizing, political and community campaigns in consultation with other staff
Collaborates with the Officers, Political, Legislative and other senior staff on political strategies, legislative priorities, polling, budgets, resource allocations, staffing, and other issues
Recruits, develops, trains and leads communications staff
Develops and directs outreach to national, statewide and local news media
Directs development and implementation of ways to use new technology for campaign communications and media