Senior Director of Coaching

BUFFINI & COMPANY•Carlsbad, CA

2d•Remote

About The Position

At Buffini & Company, our mission is to impact and improve the lives of people. Our coaching organization is central to that mission, directly influencing client outcomes, retention, and long-term business growth. The Senior Director of Coaching plays a critical role in ensuring the coaching organization operates as a consistent, scalable, and high-performing system. By leading the core functions that drive execution, coach development, and operational consistency, this role ensures coaching standards translate into measurable client and business results. Role Summary The Senior Director of Coaching is responsible for owning the execution, performance, and operational effectiveness of the coaching organization. This role is accountable for ensuring the coaching system performs as designed, with clear alignment between strategy, execution, coach capability, and measurable client outcomes. The Senior Director leads the core infrastructure of the coaching system, including Coaching Operations, Coach Development, and REALStrengths Profiling, to ensure coaching is delivered consistently, effectively, and at scale. This role partners closely with the SVP of Coaching, who directly leads Team Leaders, to ensure alignment between coaching strategy, team leadership, and system execution. It also partners closely with the Director of Coach Development to ensure coaches are not only capable, but consistently executing at a high level within a well-run system. This role serves as the connective layer between coaching strategy and execution, ensuring that systems, processes, leadership, and technology work together to deliver consistent coaching performance, measurable client outcomes, and scalable business growth. It is responsible for ensuring the coaching system is supported by scalable digital infrastructure, automation, and AI-enabled tools, with clear ownership of defining coaching system requirements and outcomes, in close partnership with technology and product teams responsible for delivery. This role ensures that coaching execution is system-enabled, supported by integrated workflows, automation, and technology, rather than reliant on individual effort, memory, or manual processes.

Requirements

8+ years of experience in coaching, leadership, operations, performance management, or organizational development
Proven experience leading multi-function teams and driving performance in a scalable environment
Strong understanding of coaching systems, performance metrics, operational execution, and leadership accountability
Demonstrated ability to translate strategy into clear execution, systems, and measurable outcomes
High level of ownership, accountability, and results orientation
Strong systems thinking with the ability to identify and solve patterns across people, process, performance, and client experience
Excellent leadership, communication, facilitation, and cross-functional collaboration skills
Experience in a coaching, service, training, or high-accountability performance environment preferred
REALStrengths knowledge and Buffini coaching experience strongly preferred

Responsibilities

Own and drive the day-to-day execution of the coaching operating system across all teams
Drive consistent adoption and execution of coaching frameworks, standards, and methodologies
Align coaching behaviors with defined scorecards, performance metrics, and client outcomes
Identify breakdowns in execution, consistency, or results and implement solutions that improve system effectiveness and scalability
Own system performance across the organization, ensuring coaching operates as designed
Lead and develop the Director of Coaching Operations, Director of Coach Development, and REALStrengths Profilers
Drive alignment across these functions through clear roles, shared priorities, and integrated accountability
Drive performance and consistency across all direct-report functions
Eliminate silos and ensure these departments collectively support a high-performing coaching organization
Partner with coaching operations to ensure systems, tools, workflows, reporting, and documentation standards are executed consistently and accurately
Translate coaching standards and playbooks into clear, repeatable workflows and operational practices
Simplify processes and reduce operational friction that limits coaching effectiveness or scalability
Ensure operational infrastructure supports both coach experience and measurable client outcomes
Ensure operational infrastructure and supporting systems are aligned to coaching system design, not developed independently of coaching requirements
Partner closely with the Director of Coach Development to align coach development efforts with system needs, performance expectations, and measurable outcomes
Ensure coach development, training effectiveness, and coaching quality improvement remain tightly connected to business performance
Identify gaps between system design, coach capability, and execution, and drive alignment across the coaching organization
Ensure REALStrengths is consistently and effectively integrated across coaching delivery, training, and client experience
Own the definition and prioritization of digital infrastructure, automation, and AI requirements needed to scale the coaching system
Translate coaching workflows, performance gaps, and operational friction into clear, actionable system requirements for technology and product teams
Drive the reduction of manual coach workload through automation, system integration, and AI-enabled tools
Ensure coaching systems, CRM, and digital tools function as a unified ecosystem that supports coaching execution and client experience
Identify opportunities to embed AI into coaching workflows, including pre-session preparation, in-session prompts, post-session documentation, churn detection, and follow-up automation
Ensure digital solutions are aligned to coaching behavior, performance visibility, and client outcomes, not just system functionality or efficiency
Hold cross-functional partners accountable for delivering solutions that meet defined coaching system requirements and performance needs
Partner with Curriculum, Product, Customer Success, Operations, and other key stakeholders to ensure the coaching system is supported across tools, training, and client experience
Represent coaching needs in cross-functional initiatives and ensure decisions align with system performance and coaching effectiveness
Continuously evaluate the coaching operating system to identify inefficiencies, inconsistencies, and opportunities for improvement
Drive improvements that increase scalability, consistency, and measurable client and business outcomes
Drive clarity of ownership between coaching, product, and technology teams to ensure efficient execution and avoid duplication or misalignment
Own overall coaching system performance, ensuring consistency, scalability, and measurable outcomes across the organization
Ensure coaching execution is supported by scalable, automated, and integrated systems, not manual or memory-dependent processes
Maintain alignment between coaching standards, coach behaviors, and measurable client outcomes
Drive accountability through visibility, performance management, and operational discipline
Ensure direct-report functions operate in alignment and contribute to overall system performance
Identify and close gaps between strategy, execution, coach capability, and client experience
Lead with a balance of operational rigor, cross-functional collaboration, and results-oriented accountability
Ensure that technology, automation, and AI investments directly support coaching execution, performance visibility, and client outcomes, not parallel or disconnected systems