Senior Director of Brand & Experience

Twin Health

22d • $200,000 - $225,000 • Remote

About The Position

We are hiring a Senior Director of Brand & Experience to own how Twin is understood, trusted, and chosen across all audiences. This role is responsible for narrative ownership and brand experience end to end. It ensures Twin tells a powerful, persuasive story that resonates emotionally with members, is credible with employers and health plans, and is consistent across every channel where Twin appears. This is not a traditional brand or creative role. It is a senior leadership role focused on psychology, storytelling, experimentation, systems, and visual persuasion, with direct influence on growth, conversion, and long-term brand strength. We are looking for one exceptional persuasion leader who can operate with speed and rigor across B2C, B2B, and B2B2C environments.

Requirements

• 10 or more years of experience leading brand, narrative, or experience at a high-growth consumer or health-focused company
• Deep understanding of human psychology, behavior, and persuasion
• Strong instinct for what motivates audiences to act
• Hands-on experience using AI to create, personalize, and scale marketing assets
• Proven ability to run experiments quickly and learn from results
• Experience operating across B2C, B2B, and B2B2C contexts
• Executive presence and ability to influence senior stakeholders
• Deeply mission-driven with a strong work ethic and desire to win for Twin
• Smart, skilled doer who executes with speed and accountability
• Collaborative partner who values honesty, low ego, and operational excellence
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities

• Own Twin’s master narrative with a deep understanding of audience psychology and behavior
• Apply both intuitive and rational persuasion principles across all brand and experience touchpoints
• Translate one core truth into compelling, action-oriented storytelling for members, employers, and health plans
• Ensure messaging consistently answers why Twin matters, why now, and why Twin
• Own Twin’s brand system including voice, tone, language, and visual identity
• Ensure consistent and persuasive expression across website, lifecycle marketing, sales assets, PR, and partner channels
• Own the TwinHealth.com experience including narrative flow, UX alignment, and conversion support in partnership with Growth and SEO
• Own how Twin’s brand and narrative show up across modern discovery channels, including search engines and AI-powered answer platforms
• Partner with Growth and SEO to ensure content is structured, authoritative, and discoverable across SEO, AEO, GEO, and emerging generative search experiences
• Ensure Twin content is optimized for clarity, credibility, and relevance so it is accurately represented in AI-generated answers and summaries
• Establish clear guardrails that allow teams to move quickly without fragmenting the brand
• Own the visual persuasion strategy for Twin across brand, product, marketing, and partner experiences
• Set clear design principles that guide how Twin communicates trust, clarity, and credibility visually
• Ensure design systems scale across B2C, B2B, and B2B2C without dilution or inconsistency
• Partner with Creative and Product teams to translate complex concepts into simple, intuitive, and emotionally resonant visual experiences
• Apply behavioral and visual psychology to influence attention, comprehension, and action across pages, campaigns, and flows
• Provide clear guidance and direction so design teams can move quickly while maintaining high quality and cohesion
• Use AI to rapidly create and test hyper-personalized assets including copy, subject lines, visuals, landing pages, mailers, and interactive flows with Lifecycle and Commercial Marketing teams
• Partner with Marketing Operations and MarTech to operationalize AI-assisted workflows that scale personalization while maintaining quality
• Run fast, disciplined experiments to understand what drives action across audiences
• Design and execute A/B and multivariate tests across messaging, visuals, and experiences
• Use data and qualitative insight to double down on what works and quickly retire what does not
• Build a culture where learning speed is a competitive advantage
• Lead storytelling for new product and program launches across audiences and marketing channels
• Frame new offerings with clarity and confidence so they feel inevitable rather than optional
• Partner closely with Product Marketing, analytics, and Clinical to ensure accuracy and credibility
• Own strategy for influencers, UGC, testimonials, and member stories with appropriate governance
• Ensure all social proof is credible, compliant, and designed to reduce friction and increase trust
• Partner with PR and Communications to reinforce narratives through earned media and executive storytelling
• Act as a senior partner to Growth, Lifecycle, Product Marketing, Sales, Field, and Client Growth
• Influence through clarity and collaboration, with best ideas winning
• Lead and develop a small, high-impact team across brand, creative, content, and experience
• Other duties as assigned

Benefits

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed