Senior Director of Analytics & Operations

University of New England Career•Biddeford, ME

About The Position

This role provides strategic leadership and operational management for critical technology systems and data analytics within the admissions and enrollment ecosystem. The Senior Director will guide a team responsible for the optimization of the Slate CRM, ensuring it effectively supports recruitment, application processing, and yield strategies. They will also lead the strategic vision for technology systems and data infrastructure to support enrollment goals across undergraduate and on-campus graduate programs, fostering collaboration and shared learning with other departments. A key aspect of the role involves driving system enhancements, workflow improvements, and integrations to maximize CRM functionality and user adoption, while serving as the primary liaison with institutional teams utilizing Slate and other systems like Banner SIS. Furthermore, the position focuses on leveraging data intelligence to optimize enrollment through comprehensive funnel analysis, developing dashboards and reports, and translating complex data into actionable insights. Team leadership and development are also crucial, involving mentoring a team of 5-7 professionals and fostering a culture of continuous improvement.

Requirements

Bachelor’s degree in Data Sciences, Data Analytics, Information Systems, Business Administration, or related field.
7+ years of progressive experience in enrollment operations, CRM management, and/or analytics within higher education.
3+ years of supervisory or management experience leading technical or operational teams.
Demonstrated expertise with Slate CRM or comparable enrollment management platforms.
Experience with CRM / SIS integrations, ideally Slate to Banner.
Strong analytical skills with proven ability to work with large datasets, conduct statistical analysis, and generate actionable insights.
Experience guiding the development of reports, dashboards, and data visualizations for diverse stakeholder audiences.
Excellent project management skills with ability to manage multiple priorities and complex initiatives.
Outstanding communication and interpersonal skills with ability to translate technical concepts for non-technical audiences.
Proven track record of successful cross-functional collaboration and relationship building.

Nice To Haves

Experience managing CRM implementations, migrations, or large-scale system optimization projects.
Knowledge of marketing attribution models and ROI analysis methodologies.
Familiarity with SQL , data warehouse concepts, and business intelligence tools (Tableau, Power BI, or similar).
Understanding of enrollment management strategies, student lifecycle marketing, and higher education recruitment best practices.

Responsibilities

Guide and manage the team responsible for the management and optimization of Slate CRM for Undergraduate and Graduate On-Campus Admissions, ensuring the instances effectively supports recruitment, application processing, and yield strategies.
Lead the strategic vision for how technology systems and data infrastructure support enrollment goals across undergraduate admissions, and on-campus graduate programs.
Partner with leadership in Continuing Professional Studies to identify areas for collaboration and shared learning.
Drive system enhancements, workflow improvements, and integration efforts to maximize CRM functionality and user adoption.
Serve as the primary liaison and collaborator with teams across the institution that utilize Slate and other systems (i.e. Banner SIS ) for enrollment purposes, serving as the expert for undergraduate and on-campus graduate programs.
Facilitate shared learning opportunities, identify best practices, and promote resource alignment to achieve operational efficiencies across enrollment units.
Partner with IT, Institutional Research, and other stakeholders to ensure data integrity and system interoperability.
Guide and manage the Associate Director of Admission Analytics to support the VP of Admissions & Marketing in leveraging data intelligence to optimize enrollment.
Collaborate with Admissions leadership to conduct comprehensive funnel analysis to identify enrollment bottlenecks, conversion opportunities, and areas for strategic intervention.
Partner with AD of Admission Analytics in the development and ongoing maintenance of dashboards, reports, and predictive models that inform enrollment strategy and tactical decision-making.
Be a thought partner in translating complex data findings into actionable insights for leadership and stakeholders across the enrollment ecosystem.
Build, mentor, and manage a high-performing team of 5-7 professional staff responsible for CRM administration, data management, reporting, and operational support.
Foster a culture of continuous improvement, professional development, and collaborative problem-solving.
Ensure team members have the training, resources, and support needed to excel in their roles.